Organisms Physiology Essay

Organism Physiology is the method in which many diverse living organisms are considered to have developed from earlier forms during the history of the earth that can be defined as Evolution. Several organisms have evolved as a result of environmental changes within their habitats. Example is a diagram of a whale and details about how the whale has evolved physiologically and has become adapted to fit the environment. Kingdom: Animalia, Phylum: Cordata, Class: Mammalia, Order: Cetacea, Sub-order: Odontoceti, Family: Delphinidae, Genus: Orcinus, Species: Orca. Whales occupy all oceans and major seas, even some are in larger river systems. They are very large animals. They can grow up to 100 ft. or more in length. They can weigh up to 200 tons or more. Whales live in families called pods. These pods vary in numbers and consist of family members and family friends. Whales live in these families their whole life. Group living is safer when other whales or sharks attack. It also makes it easier to find food. Whales are always migrating. They travel to find food, breed and have young. Whales do not have eyelids. They rely on thick oily tears to protect their eyes. Whales hear from little holes behind their eyes. They talk to each other by making high pitched sounds like whistles, clicks, squeaks, rattles, and groans. Whales inhabit all oceans and the seven seas; some also inhabit larger river systems. They are extremely social organism and use communication for the function of hunting, defense, and reproduction. In general a dolphins live pods of up to a dozen individuals. Dolphin pods can emerge temporally forming a super pod the emerging pods may exceed thousands of dolphins. Attachments in pods are not set; interchange is regular. On the other hand, whales can generate great social bonds; they will remain with wounded or individuals in poor hea lth, even assisting other whales to breathe by bringing them to the surface if required. Whales arewidely classed as predators, but their food ranges from microscopic plankton to very large fish. Males are called bulls; females, cows. The young are called calves. Because of their environment, whales are conscious breathers: they decide when to breathe. All mammals sleep, including whales, but they cannot afford to fall into an unconscious state for too long, since they need to be conscious in order to breathe. Whales also communicate with each other using lyrical sounds. Being so large and powerful these sounds are also extremely loud depending on the species. The most dangerous predator for the whale is mankind and climate change. Man slaughters whales for their meat, fat, and for being in the same location where they fish. There studies at this time being done to evaluate the influence of pollution in the water and the effects on whales. Whales are threatened by climate change and global warming. As the Antartic Ocean warms, krill populations, that are the main food source of some species of whales, reduce dramatically, being replaced by jelly like salps. . Whales give birt h to live young, and the mother nurses the calf with her milk and provides care. The calf is nursed by the mother for one and one half years to three years and a mother will stay with her young three to eight years. Whales are thought to live about 40-80years. Whales vary basis of their ecosystem and what is necessary for them to survive in their ecosystem (Getten, 2006). All whales, dolphins, and porpoises species are related. Fossil data has been discovered from the early Eocene epoch that point toward information that whales were already aquatic 45-50million years ago. It is thought that animals that spent a great amount of time hunting for food around water areas and went through a period in an amphibious stage before becoming adapted to live in the water and the animal became dedicated to the water. Records show that by in their teeth it took millions of years for true cetaceans to develop (Brakes, Simmonds 2011). The whale has adapted to the environment in many ways from the once amphibious animal it is thought to have evolved from. Fossil evidence reveals that after prehistoric whales decided to be aquatic, it did not take long for bones of the hind limbs to disappear. The front limbs evolved into flippers and the powerful tail is their most important forward motion mechanism. Anatomically, dolphins’ bodies have adapted to become more efficient to move in the water. Whales, like dolphins are m arine mammals and like all mammals they require oxygen to  survive. Unlike other sea creatures such as fish, a whale would suffocate in water if it did not have a blowhole for oxygen. The blowhole is situated on or near the top of their head and acts as an airway passage for breathing. Whales cannot breathe through their mouth because the esophagus (food passage) and trachea (oxygen passage) are completely separated from each other. Although whales must breathe oxygen they can spend up to 90% of their lives underwater. The eyes of a whale are relatively small when compared to the rest of its body. Their eyes are well adapted to aquatic life and secrete oil used to lubricate and protect their eyes from debris and other chemicals in the ocean. They are not capable of secreting tears as humans do, but their cries can be heard vocally from many miles away. They have a condensed body with a somehow a tapered head that caused the vertebrae neck to fuse together. Instead of a main blood supply to the brain on the exterior of the neck, the whale blood flows through an artery in the vertebrae that supply a continuous supply of blood, which is most vital when diving into the depths of the ocean. The skin of a whale is extremely smooth, hairless, dense, and not do have glands. Their skin is kept smooth by continuously sloughing off and being restored. On average their skin is restored at a speed nine times faster than a human. Whales have a tendency to depend on their sense of hearing to survive. Other senses have had to adapt for survival in the blackness of the ocean’s deepness. The structure of the whale’s melon (the fatty tissue in front of the blow whole) functions as a lens to direct sound when the dolphin generates high pitched clicks for echolocation. When the sound echoes back the small bone under the chin, called trepan bone, receives the sonic report and stimulates the brain by means of the inner ear. By means of echolocation, whales can estimate distance by measuring the time between releasing the clicks and the return of echoes. Through this incredible ability, whales can consider the size, shape, direction of movement, and distance of objects in the ocean water (Getten, 2006). In conclusion dolphins have adapted agreeably to survive in the depths of the ocean, seven seas and in large rivers systems. They have evolved in structure and ability to reproduce successfully and flourish. Having the intriguing ability of echolocation provides whale’s considerable advantage while feeding in the environment in which they live. They are extrem ely energetic, gentle, and intelligent. The only main threats to whales are humans through various ways and climate change. If whales are left alone in their ecosystems their species would be able to survive successfully. References Brakes, P., & Simmonds, M. P. (2011). Whales and dolphins: Cognition, culture, conservation and human perceptions. London, UK: Earthscan. Getten, M. J. (2006). Communicating with orcas: The whales’ perspective. Charlottesville, VA: Hampton Roads Pub. Co. Whales and Dolphins Website : Whales. (2011, March 11). Retrieved December 7, 2013, from http://dolphins-and-whales.zoomshare.com/11.html

Ethnomethodology and symbolic interaction perspectives differ in their approach Essay

Ethnomethodology and symbolic interaction perspectives differ in their approach. Explain how these perspectives differ  Ethnomethodology and Symbolic interaction are both sub-categories in the social theory of interaction. Interactionism focuses on the details of people’s everyday lives and how people use symbolism to communicate but also to maintain our character and the impression others have of us as individuals. Both perspectives study similar parts of social interaction and look at behavioral and social norms in modern society. However they differ slightly in both their approach to analyzing social norms but also have different perspectives on the basis of modern social norms. Symoblic interaction studies and theorises the way in which individuals in society act towards each other based on the meaning that they have for different actions and processes. The meaning we attach to certain actions is the product of the individual’s previous social interaction and therefore the individual continues to handle and modify their own interpretation during all their social encounters. One of the founding theorists of the symbolic interaction was Herbert Blumer and he suggested that we attach meaning to the actions of other individuals and therefore we do not only respond to the actions of the individual but also to the meaning we attach to that action. Therefore people behave and react, in social interaction, because of what they believe and not by what is taking place at the time. Thus the construction of society is based on human interpretation of social action and therefore social bonds are only formed through two individuals interpretation of behaviour. The theory and meaning of Ethnomethodology can be formed by breaking down the word into its component parts. Ethno meaning people, method meaning method and ology meaning the study of makes Ethnomethodology the study of the method of people. A better definition of the theory is the study of society in everyday life and the analysis of the use of knowledge, actions and interpretations in social situation. Ethnomethodlogists are interested in understanding how an individual makes sense of the social world and is  linked to phenomenology. Harold Garfinkel emphasised the use of language and communication as way of analysing the way people make sense of their environment. This focus on language and communications gives us one of the key differences in the approach of both theories. Whilst Ethnomethodology puts emphasis on the role of language and communication, symbolic interaction puts greater emphasis on actions and interpretations of the individual in social interaction. The nature of meaning of social interaction is fundamental in both symbolic interaction and ethnomethodology. The definition of meaning and how it used and analysed is considerably different between the two perspectives. In symbolic interaction meaning is the interpretation given by the actor to the setting they are in therefore the meaning is the product of the individual’s social interactions but is interpreted on during the interaction. Blumer says ‘meanings are handled in, and modified through, an interpretative process used by the person in dealing with the things he encounters’1. Despite ethnomethodologists agreeing with symbolic interactionists that meaning is formed in social interaction they differ in the fact that they insist that meanings only exist in certain circumstances and that developing and changing through differing forms of social interaction. This difference in the interpretation of meaning results in different views on certain types of research method and what data is used and the validity of that data. In ethnomethodology the focus is put on the social interaction or communication, they are studying, whilst it takes place and therefore video recording, live observation and audio recordings are used as the key methods of research and analysis. However in symbolic interaction there is much more focus put on field notes and post social interaction recollections such as interviews and group discussions which in the field of symbolic interaction is valid enough to gain the point of view of the actor. This is in stark contrast to ethnomethodology who believe that the actor’s point of view is irrelevant in sociological study. There is much criticism of the symbolic interactionist method as there is no set structure in their methods  and they rely heavily upon the actor to give his or her point of view which is conside red not valid by the ethnomethodologists. Both the theories have different perspectives on the role of the actor in a social interaction and he or she makes sense of their setting. Symbolic interactionists believe that the individual is the fundamental part to the processes and meaning of social interaction. Roles and identities are therefore attributed by the actor in social interaction and the social interaction happens in an internalised orientation where the actor can also take on the role of the other and has appreciation for the role of the other. Ethnomethodology has an alternative theory to the role of the actor and disagrees entirely with the role of the actor that is given by symbolic interactionists. Counter to symbolic interaction theory, ethnomethodology suggests that is not the actor that dictates the setting and meaning of a social interaction rather that the setting is self-organised and that organisation gives the roles of the actors and the others rather than it being chosen by their own consciousness. As w ell as this ethnomethodologists rarely refer to the â€Å"actor† in social interaction but rather chose to refer to each individual as a â€Å"member†. As such the â€Å"members† in a social interaction do not build it themselves rather they become a product of the interaction, this is in contrast to symbolic interaction where the actor builds the interaction from the inner self. In symbolic interaction each social interaction happens in a particular context and this can either be a lay context or a professional context. All contexts in symbolic interaction can be defined using ethnographic investigation by studying the context features of that interaction. Ethnomethodologists on the other hand believe that context is a product of the interaction and that any contextual features of an interaction are not clear beforehand but become clear during the interaction. Ethnomethodoligists such as Garfinkel do not believe that the symbolic interactionism’s view of context does not give and accurate description of every form of interaction and therefore the use of context in Ethnomethodology is merely an extra interactional feature. Ethnomethodologists study behavioural norms not only by looking at the individual interactions, like symbolic interaction, but by attempting to break these norms and studying how society and the individual react. Through this theory Ethnomethodologists believe you get a clearer consensus of what is the norm as people find it difficult to describe what is the norm as most of it is in the sub-conscious. Ethnomethodlogists believe that it is only when these norms and behavioural patterns are broken that the norms become more apparent as people are not become accustomed to react to the new form of behaviour. A famous example of this method was when college students in the US were asked to act like guests in their own homes. They were told to be impersonal but formal and to study the reaction of their parents and family. After explaining the experiment to their parents many parents described different reactions. Some parents believed they wanted something, others thought it was a joke and some believed they were hiding things. This experiment allowed the students to see that even informal norms that we take for granted in the home are carefully structured and by disrupting these norms they become clearer. However Ethnomethodology and Symbolic Interaction do have their similarities and despite their different approaches they do study the same area from similar perspectives. Both theories study the micro world of interaction theory and despite the fact that both are criticised for having a very narrow field of research they do look at very similar things. Although there is one area in which symbolic interaction is studied in the macro world and that is in Goffman’s study of ritual. Despite the fact that both theories study the perspective from the micro world, Ethnomethodology is rarely studied outside of two areas, the first being the household and the second being conversational. Ethnomethodology puts great emphasis on the role of communication in social interaction and therefore limits the field of study they can look at. Symbolic interaction covers a much broader field of study in the micro world. It does not only look at communicational interaction but also at the action and interpretation of the forms of social interaction. In conclusion it is obvious that these perspectives differ on how they  approach the subject of social interaction but there differences do not mean that they are not very similar fields of study. Mary Gallant suggests that both ethnomethodology and symbolic interactionism share a ‘verstehen’2 approach and that they both ‘interpret behaviour by taking actors’ meanings into account’3. However where they differ is in their approach to the topic of social interaction and therefore they gain different kinds of understanding due to the fact that they are seeking answers to different questions. This is due to the fact that Ethnomethodology studies social interaction from a largely ‘phenomenological’4 viewpoint and looks at how individuals look at the real world with particular focus on communication and speech. Whereas symbolic interactionism is part of the ‘critical tradition’5 and looks more at how people give meaning to the wo rld around them. Despite the fact that as Dennis suggest the Ethnomethodological approach means that the symbolic interactionists focus on actor, meaning and context is ‘unnecessary’6 it does see it as a ‘valid sociological perspective’7. So although there are many differences in the perspectives the theories have on social interaction they do have similar ways of looking at the world and they do both study the same micro field of sociology. Word Count 1675 Bibliography 1. Blumer, Herbert. Symbolic interactionism: Perspective and method. Univ of California Press, 1986. 2. Dennis, Alex. â€Å"Symbolic Interactionism and Ethnomethodology.† Symbolic Interaction 34.3 (2011): 349-356. 3. Denzin, Norman K. â€Å"Symbolic interactionism and ethnomethodology: A proposed synthesis.† American Sociological Review (1969): 922-934. 4. Gallant, Mary J., and Sherryl Kleinman. â€Å"SYMBOLIC INTERACTIONISM VS ETHNOMETHODOLOGY.† Symbolic Interaction 6.1 (1983): 1-18 5. Goffman, Erving. Interaction ritual: Essays in face to face behavior. Aldine Transaction, 2005. 6. Mead, George Herbert. Mind, self, and society: From the standpoint of a social behaviorist. Vol. 1. University of Chicago press, 2009.

Demography and Bioethics

Demography is the statistical study of human populations. It can be a very general science that can be applied to any kind of dynamic human population, that is, one that changes over time or space. Populations can change through three processes: fertility, mortality, and migration. Fertility involves the number of children that women have and is to be contrasted with fecundity Bioethics is the study of moral issues in fields of medical treatment and research, brought about by advances in biology and medicine. Bioethicists are concerned with the ethical questions that arise in the relationships among life sciences, biotechnology, medicine, politics, law, and philosophy. Overpopulation is too many people in one space, is a condition where an organism's numbers exceed the carrying capacity of its habitat. Once we recognize the fact that overpopulation is a problem and that increasing standards of living around the world will add to our resource-use and pollution-management challenges, it's tempting to start thinking that disease, poverty, and premature death are unfortunate but necessary. We must resist any such temptation and work toward better solutions. We should: * continue to strive to reduce suffering by combating disease and poverty around the world; * continue to improve resource efficiency and pollution control so that standards of living can rise without negative impact; and * Keep human population to numbers that are sustainable. On the population front, that means: * making sure people around the world have access to family planning services; * empowering women in developing countries economically, socially, and legally in a manner that results in them having an equal say (with their husbands) in reproductive decisions; * modifying school curricula to include information on population levels and implications for the future; * Reforming tax laws in a way that encourages couples to have no more than two children. (They would still be able to have as many kids as they want, but the tax code would no longer subsidize more than two.) People are a good thing, but population growth without limit is not. The US and all developed countries should reinvigorate their international efforts to slow population growth. The future of the world depends on it!

Response Essay Example | Topics and Well Written Essays - 250 words - 7

Response - Essay Example In fact, the telecommunication industry is predominantly becoming homogenous, and firms in the industry are focusing on competing on technology basis over and above relatively differentiating their products and services. Consumers are rational; they maximize their welfare at the minimum cost possible (Pride & Ferrell 329). On the other hand, firms seek to maximize profitability by minimizing operational costs as much as possible. The link between these two concepts gives rise to business strategies for successful and profitable business operations. The fact that pricing is a critical factor that influences the overall performance of a business enterprise cannot be refuted. However, competing on price basis is a critical decision to make in business. Markets are made up of different market structures, namely: perfect competition, monopoly, monopolistic competition, and oligopoly (Pride & Ferrell 450). Pricing strategies work differently across these market models, but the common denominator is that product and service quality must be accounted for. Therefore, a pricing strategy that is backed up by product quality is more likely to satisfy

Arab World Project Analysis Research Paper Example | Topics and Well Written Essays - 2500 words

Arab World Project Analysis - Research Paper Example Hypothesis: This project is based on the hypothesis that intervention is required to check the trend of obesity in Arab countries and physical exercise is the best tool to reduce its prevalence. The hypothesis is structured on the assumption that the new project would be beneficial to the people in countries like Jordan, Syria and Lebanon. Besides, due to the high demand expected for such a service, the project will be highly feasible. Background Information – Literature Review: The project is based on a health service that envisages physical fitness and training centers in Jordan, Syria and Lebanon. Physical exercise and fitness is very crucial in avoiding various healthcare issues including obesity. Diabetes, Obesity, and CHD are very common amongst the population this peninsula (Al-Nuaim, 1997). Physical activity of the people has significantly been reduced with the availability of housemaids, television, private cars and various sophisticated home appliances (Alwan 1993). Fast foods contain large amounts of fats such as in items like fried chicken, hamburgers, french-fries etc and these have become very popular in Jordan, Syria, and Lebanon (Amine and Al-Awadi 1990). Lack of exercise also contributes to the prevalence of obesity and such healthcare problems. The rapid economic growth has produced considerable alterations in socioeconomic lifestyle and status. The sedentary lifestyle ultimately results in larger accumulation of body fat in the individuals. (C. J. Caspersen, K. E. Powell, and G, 1985). Jordan is one of the newest countries in the Middle East with a total of 6million inhabitants. Population of the Adolescents (10-24 years) represents 1/3rd of the Jordanian population or just above 1.5 million persons. (Department of Statistics [Jordan]. 2009Amman, Jordan) According to the Behavioral Risk Factor Survey for Jordan, almost 50% of Jordanian adults, reportedly, are not in the habit of engaging in physical activities and 81% of them are suppo sed to have a low intake level of fruits and vegetables (Centers for Disease Control and Prevention 2004). In another survey that was conducted in Jordan, 14.3% of Jordanian adolescents people aged 13-15 years were found to be at the top in the list of becoming overweight, and also 83% of them participated in inadequate physical activities, and only 14.3% of them were reported to be physically energetic (Centers for Disease Control and Prevention 2007). These challenges also impact the Jordanian lifestyle and health and also increase the risk of various diseases. Syria also confronts various healthcare issues in the present scenario. â€Å"As the quasi- independent Syrian government took an increasing amount of decision-making power from the French authorities, the notions of connections between strong male bodies and a strong nation that had percolated throughout the decade became institutionalized as part of government policy† (Dolbee, pg.2). Regular exercise helps to reduc e the risk of developing various kinds of diseases like high blood pressure, high cholesterol, heart disease, type 2 diabetes as well as certain types of cancer. Besides, such physical activities drastically reduce the risk of heart attacks. It is significant that physical activity be defined prior to examining its status among Syrian children and adolescents (Caspersen C 1985). The capability to relate

Research proposal Essay Example | Topics and Well Written Essays - 1250 words - 1

Research proposal - Essay Example ng under intoxication (DUI) trips per year at blood alcohol concentration (BAC) of 0.08 or higher which translates into 10% of all trips where at least some alcohol use is present (Dula, Dwyer & LeVerne, 2007). Various laws are in existence to achieve the Healthy People 2010 target for alcohol-related motor vehicle related fatalities to 4.0 per 100,000 persons or fewer. This would translate into a further decrease of 31% in the alcohol-related fatalities. Laws in force include the BAC level, the minimum legal drinking age and the minimum legal driving age. While statistics and data are available for the United States as a whole, no separate data for Houston is available on the extent to which the laws are being adhered to and to what extent violation of laws increases the number of alcohol-related fatalities. Hence the objective for this research would be to ascertain: 1. The age group that is usually involved in the alcohol-related fatalities in Houston. This would give details of the number of law violators both in case of minimum legal drinking age and minimum legal driving age. 3. To determine whether legal action was initiated against the violators in Houston. Initiating legal action can work as a deterrent for future and hence this data would enable corrective actions for the future. According to NHTSA (2006), during 2005, 15,195 people in the U.S. died in alcohol-related motor vehicle crashes, representing 39% of all traffic-related deaths (cited by Dula, Dwyer & LeVerne, 2007). Among the most widely used strategies in reducing alcohol-impaired driving has been the laws to deter such driving along with measures to reduce the sale or public consumption of alcohol (Shults et al., 2001). Community-based interventions and training programs for servers of alcoholic beverages have also been implemented. While majority of the drivers are dissuaded by the potential of a crash, injury or punishment, these disincentives are considered to be too insignificant to

H.W Essay Example | Topics and Well Written Essays - 500 words - 9

H.W - Essay Example This car was carrying around 125,000 litres of propane gas that had begun to escape through the leaks. The intention of the railroad employees was to convey the contents of the tank car to the storage tanks of the Williams Energy Company. In order to correct the leaks in the valves, one of the employees struck at the valve with a wrench. This proved to be the beginning of the catastrophe as the sparks that flew as a result of the friction between the two ignited a flame. Since propane is highly inflammable, the resultant flame quickly grew into a large fire. The forked fire grew to heights as large as seventy to eighty feet. By this time, the leaks had expanded to both vertical as well as horizontal directions. This led to further difficulties in the confinement of the perimeter of the fire. With an expansion in the amount of pressure that had been building up in the railroad car, there was an explosion that was felt by everyone who was within a radius of a little over eight kilometr es. The immediate impact was felt by the firefighters who were stationed near the site of the explosion. Including those who died later of burns, eleven deaths of firefighters have been recorded till date (â€Å"The Disaster Story,† 2011). Before a BLEVE (Boiling Liquid Expanding Vapor Explosion) incident occurs, the fire grows to dangerous heights. The real hazard however, lies in the explosion that is caused by a sharp rise in pressure in whatever contains the fuel. During a BLEVE incident, the firefighters are faced with the twin-problem of quelling the fire and not allowing pressure to build up within the container. Needless to say, the damages that are caused to life and property in such a situation also arise from the above-mentioned twin sources. The part of the incident that could have been avoided, however, was the casualties that were caused by the large number of spectators. Many people gathered to watch the fire,

Ethics of Means and Ends Assignment Example | Topics and Well Written Essays - 250 words

Ethics of Means and Ends - Assignment Example I will not allow my personal life get into the way of my duties as I am needed to stay focused on resolving all problems by ensuring the means to an end is based entirely on the truth, honesty and moral values. I will enforce the law cautiously without fear or favor and never use unnecessary force or violence. Moreover, I will not accept gratitude and or gifts as these are not ethically just. Lastly, I would be a leader, stay focused, conduct myself soberly, honorable and obey superior officials within the departments. Ethical issues involved with balancing means and ends in the criminal justice field include eradicating such incidences like police brutality, corruption, abuse of power, changing testimonies, planting evidence just to mention but a few. As a criminal justice profession, I aim to look into these issues and scrap them off the force. This I intend to do by installing and or revising the code of ethics. It is imperative to know that an understanding of ethics is of the essence to competent decision-making by leaders in criminal justice system. EI am convicted that leadership in the criminal justice system is founded on pure ethical dynamics. As a leader in this system, I aim to be an excellent example to my subordinates, as well as preach on the just ethical

Business Ethics Article Example | Topics and Well Written Essays - 250 words - 2

Business Ethics - Article Example In court, Sergeant Brash provided evidence on how he tried to contact the mortgage company, PHH Mortgage. One arm of the company kept sending him late payment notices while the other arm kept refusing his automatic payments. His attorney sued the mortgage company under Georgia and federal laws. Sergeant Brash had taken out the mortgage in November, 2007. The court has finally made a judgment on the case and awarded Brash $21 million dollars. 2. Did PHH Mortgage as a business have any good defense that could oppose the sergeant's suit?. It is the eighth largest mortgage company in the United States and in this case it was pursuing a military man. It could be suggested that PHH Mortgage was doing all it can to maximize profit in favor of the open and free market that is unregulated. Another view would be that it was following a trend of the market, which at this time is to simply move people out of their homes. 3. What is the moral issue involved? Could the Sergeant pay for the home? Y es. It appears there was some duplicity involved on behalf of PHH Mortgage. Rawl's theory of distributive or contractual justice would have people hide behind a "veil of ignorance" to make decisions giving to all the most extensive basic rights of liberty.

Scientific method Essay Example for Free

Scientific method Essay In recent years, there has been an increased interest in angels. As Christian ministers, it is critical that we have an adequate biblical understanding of angels and be able to utilize discernment when dealing with angelic encounters. A parishioner at Oak Hill Uni Xerox Case Study Analysis Xerox Case Study Analysis The challenge facing Xerox and its management is complex, challenging and probably not unique. The company had been dependent on its highly trained sales force to turn a profit on their existing products and had not focused on new product opportunities until the develop Premium 1039 Words 5 Pages Case Study Case Study Analysis Summary ABC, Inc. recruiter Carl Robins has been given the task of recruiting new hires for his company. With only a few months experience himself, Carl has hired 15 new employees to work for Monica Carrolls. Carls responsibilities include organizing information and prepa Premium 825 Words 4 Pages Tylenol Case Study. Tylenol Case Study The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions Premium 1457 Words 6 Pages Case Study, Sas Institute Inc. Case Study, SAS Institute Inc. The management culture is a very important factor in the imprinting of a company: it shapes the relationship between working environment and employee satisfaction. I will answer a few questions regarding the SASs particular strategy of running the business in which t Premium 1085 Words 5 Pages Case Study Executive Summary Background Carl Robins, the new campus recruiter for ABC, Inc. recruited several new hires in early April to work for Monica Carrolls, the Operations Supervisor. He scheduled the new hire orientation to take place June 15, with all the new hires working by July. On May 15, Carl Premium 1203 Words 5 Pages Case Study Analyses: the Gap, Inc. The central purpose of writing this Case Study Analyses on The Gap, Inc. is to identify and isolate key issues and their underlying implications and offer practical solutions and plans for implementing those solutions. This will be done by highlighting the social influences that influence the G Premium 1676 Words 7 Pages Case Study Anaylsis Case study analysis In large companies there is a huge amount of production that relays on communication between employees and managers. The employees involved with the companies must also posses good organizational skills in order to keep all of the tasks in order for a great turn out at the end Premium 843 Words 4 Pages Case Study: Halliburton Corp. and the Issue of Politics Case Study: Halliburton Corp. and the issue of politics. This case study examines Halliburton Corps current strategy for expanding operations in the Libyan oil market in respect to choosing locations overseas, and integrating successfully with the local community.

Effects Of Packaging And Branding On Customers Marketing Essay

Effects Of Packaging And Branding On Customers Marketing Essay Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging contains, protects, preserves, transports, informs and sells. Consumers pay a lot of attention on product quality and its usability but they also enjoy the package design of a product when purchasing a certain commodity. Packaging of a product is more than a medium of protection and storage and it plays a vital role for a consumer when buying a product. Packaging is the most important factor. Packaging elements like Packaging color, Background Image, Packaging Material, Font Style, Design of wrapper, Printed Information and Innovation is taken as important factors in selling a product. Packaging performs a vital role in marketing communications particularly in the point of sale and could be treated as one of the most important factors influencing a consumers purchase decision. 1.2 Purpose of Packaging Brand Identification: Packages contributes to immediate identification of the companys brand. Physical protection: The objects enclosed in the package may require protection from other things, shock, vibration, temperature, etc. Marketing: The packaging can be used by marketers to persuade potential buyers to purchase the product. Package design has been an important and continuously developing phenomenon for several decades. Convenience: Packages can have features which add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use and reuse. 1.3 Types of packaging: Transport packing: The product entering in to the trade need to be packed well enough to protect against loss damage during handling, transport and storage. Consumer Packing: This packaging holds the required volume of the product for ultimate consumption and is more relevant in marketing for e.g. beverages, tobacco etc. 1.4 Labeling Labeling is a written, printed or graphic matter upon any product, containers or wrappers. It is a subset of packaging. All the sellers need to label their products if they want to make sure that consumers purchase their products. The label can be a simple tag attached to the product or a designed graphic that is a part of the package. A label might carry only the brand name or a great deal of information (Kotler, 2001). A label is a point of contact between the producer and the purchaser and it is an integral part of producers marketing plan. 1.5 Purpose of Labeling Brand Identification: The label identifies the product or brand. Product Grading: The label might also grade the product like canned fruits are grade labeled as A, B and C. Product Description: The label describes the product that made it, where it was made, when it was made, what it contains, how it is to be used and how to use it safely. Product Promotion: The label might promote the product through attractive graphics and designs. 1.6 Labeling Decisions Brand Name: It is necessary for the label to contain the brand name. It has to be decided that how should that brand name appear on the product. It is advisable to scale the logo as large as possible in keeping with the overall design9. Label Text, Graphics and Design: Text, graphics and design on the label must be carefully selected because label in as important part of branding process. It plays a role in communicating the image and identity of a company.9 Features and Benefits Listing products key benefits on its label helps support the brand promise and can help differentiate the product from others, while reaching out to customers seeking those particular benefits.9 Instructions for Use Listing products key benefits on its label helps support the brand promise and can help differentiate the product from others, while reaching out to customers seeking those particular benefits.9 Package Inserts Package inserts, which may contain instructions for using a product, are made when the information cannot fit on the product itself. 9 Safety Hazards Possible dangers that could result from misusing a product must be identified on products to reduce liability and comply with regulations9. Nutritional Labeling- A case of Food Products Nutritional labeling should clearly state the amounts of protein, fat, carbohydrates and calories contained in products, as well as their vitamin and mineral contents9. Additional Labeling: Additional labeling includes open dating (to describe freshness), unit pricing (to state the product cost in standard measurement units), grade labeling (to rate the quality level), and percentage labeling (to show the percentage of each important ingredient) 9. Labeling Laws: Labels must comply with local or international truth-in-packaging-and-labeling laws, as well as regulations on hazard warnings and other declarations9. 1.7 Product Labeling An important aspect of marketing and selling a companys product is the product label. The product label  is very important not only for selling a product but also for communicating to the consumer information, company image, values and the perceived value of the product. Therefore when a company designs a label it must take some factors into consideration that should meet with federal regulations. 1.7.1 Specific label Information Some products can be identified effectively by brand name or even the logo many require more complete identification of their nature and the use of the product. The purpose of the label is to provide useful and relevant information about the product as well as to help market the product. Processed foods, patented drugs, textiles and numerous other products are required by law to carry a fairly complete list of their ingredients. This specific information is extremely important so that consumer like those who are allergic to certain ingredients do not use a certain product that may harm them. Labels today also include unit pricing, open dating and nutritional labeling. Unit pricing shows the price per unit of weight or volume allowing consumers to compare values among competing products comparing an expensive brand name product to a less expensive generic product with similar ingredients. Unit pricing is most often found on the store shelf rather than on the product package10. Open dating informs consumers about the expected life of the product so they can avoid products that may be spoiled. This information is especially important for such perishable items as milk, eggs and other products with a short shelf life. 10 Nutritional labeling specifies the amount of calories, total fat, cholesterol, sodium, minerals, vitamins and protein in processed foods.10 Most companies also use three types of other labels on their products. Grade label identifies the quality of the product by a letter such as grade A or with a word such as prime. 10 An informative label uses phrases such as Keep refrigerated after opening to help consumers use the product appropriately. 10 Descriptive label describes the benefits or positive attributes of the product.10 1.7 Role played by Labeling According to Padberg (1992) labeling is aimed to provide a sort of identity card of the product. It is used to make the information of a product immediately accessible to consumers when making purchase decisions. It is a tool through which consumers are provided set of data like expiry date, preservation procedures environmental impacts etc. Labeling is aimed to achieve three main objectives. To guarantee proper and accurate information of product safety and healthiness. To protect consumers and manufacturers against any deceitful message. To favor a fair competition amongst the firms operating on the market place. Further Padberg (1992) said labeling performs a number of functions; the most important of them is a direct support to consumers in their purchasing decisions. Labels must include the following details: Sales denomination. List of ingredients. Minimum preservation time or expiry date. Name and location of the manufacturer or packager. Danger symbols and indication of danger involved in the use of the substance. Location of the manufacturing plant and packaging plant. Procedure to preserve and use the product when specific instructions have to be followed. Instructions for use, if required. Place of origin as the lack of this information might mislead buyers as to the origin of the product. 1.8 Consideration while Labeling For many businesses Labeling is a suitable and straight way of providing consumers with product information. The amount and type of information which must be included in a product label can sometimes be confusing. Labeling standards will depend on the type of product you sell, manufacture, export/import, supply etc. It is also vital you understand the regulations and responsibilities you need to stick on to regarding labeling standards. Labeling information standards impact a range of industries, from those businesses in the food industry, retail areas and manufacturing through to clothing and textile industries and importing and exporting etc. The level of information legally required will depend on the product. For instance food products have different requirements to that of clothing or cosmetics. Basically, a label must include ample information so that consumers know exactly what they are getting and can make an informed decision. Most importantly, the information must not be deceptive or misleading. One of the reasons why the regulations are enforced is because labeling information is often the primary means by which a consumer will decide to buy one product over another. Essentially, product labeling serves three main purposes: It provides basic product information to consumers such as the key ingredients, quantity, quality, name and address of responsible manufacturer, dealer or importer, durability of product, instructions for use/care and country of origin. It provides health, safety and nutrition information and warnings such as instructions for safe handling, nutritional profile, storage, use-by dates etc. It provides a marketing vehicle for promotions advertises and promotes the product etc. In general many small businesses may not have to deal directly with product labeling standards. The labeling responsibilities will rest with the suppliers or manufacturers of the products they sell. However while it may not be a small business responsibility to label the products business owners still need to ensure the products are labeled correctly for their customers safety. 1.9 Fast Moving Consumer Goods (FMCG) Fast Moving Consumer Goods (FMCG) are products that have a quick shelf turnover at relatively low cost and dont require a lot of time and financial investment to purchase. However the huge number of goods sold is what makes the difference. Hence profit in FMCG goods always translates to number of goods sold. Fast Moving Consumer Goods is a categorization that refers to a wide range of regularly purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, and other non-durables such as glassware, bulbs, batteries, paper products and plastic goods such as buckets. Fast Moving is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year. The category may include pharmaceuticals, consumer electronics and packaged food products and drinks although these are often categorized separately. The term Consumer Packaged Goods (CPG) is also known as Fast Moving Consumer Goods (FMCG). Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestle, UNILEVER and Procter Gamble. FMCG products includes soft drinks, tissue paper, chocolate bars etc. The FMCG segment represents consumer goods required for daily or frequent use. The main segments of this sector are personal care (oral care, hair care, soaps, cosmetics, and toiletries), household care (fabric wash and household cleaners), branded and packaged food, beverages (health beverages, soft drinks, staples, cereals, dairy products, chocolates, bakery products) and tobacco. 1.10 Problem The research is basically conducted so as to find the attitude of consumers towards labeling strategies over products that changes their purchase decision. 1.11 Objectives Following are the objectives of this study: To determine whether labeling affects buying behavior. To find out current market behavior towards packaging. To determine the effect of labeling on perceived risk which in return affect the purchase of a product. To determine the impact of perceived quality on purchase of a product. 1.12 Justifications Todays generation is surrounded by labels. We see them in products, supermarkets and specialty shops and many of the choices we make in our daily life are dependent on labels and brand names. Labeling is vital so everything around us takes on its special character that is different from the rest. 1.12.1 Reason to study To evaluate that labeling is important for packaging. Consumers perception about labels before buying. Products other than pharmaceuticals require proper labeling but consumers sometime do not see before buying companies lose their customers. Companies will focus more on labels to give proper information to their customers. 1.13 Limitations Few limitations that will hinder this study are: Pharmaceuticals products are not part of study. Lack of time available. Consumers restrain from sharing their information with outsiders. 1.14 Scope Labeling impacting packaging style in todays market that affects rapid or planned buying. Research will be conducted only in Karachi. It will be only applicable in Pakistani environment. Sample size will be relatively small. 1.15 Assumptions The study will be having following assumptions: New products are not coming in markets. Brand loyal are not attentive towards labeling. Consumers are health quality conscious. Sometimes language on labeling is not understandable to consumers. 2.0. Literature Review According to Rundh (2005) package attracts consumers attention to particular brand, enhances its image, and influences consumers perceptions about product. Thus package performs an important role in marketing communications and could be treated as one of the most important factors influencing consumers purchase decision. Packaging helps consumers to choose the product from wide range of similar products, stimulates customers buying behavior. According to Kotler (2003) there are six elements that according to him must be evaluated when employing packaging decisions: size, form, material, color, text and brand. Packaging could be treated as one of most priceless tool in todays marketing communications as it gives more detailed study of its elements and an impact of those elements on consumers buying behavior. Renaud (2007) researched on the influence of label and its validity and purchasing behavior. Labeling plays a relative importance in packaging as compared to other product attributes like pricing strategies for consumer buying behavior. According to P.H.K.Prathiraja and A.Ariyawardana (2003) when consumer making purchase decisions their main focus is on labeling of those products especially if they are health conscious. Most of the consumers are willing to pay something additional if proper information about the product is mentioned on the packaging of the product. Nutritional labeling plays an important role in providing relevant nutrition information to consumers. If the products are not labeled consumers may not be fully aware of the nutrient content of the product. As a result the consumers makes their own belief about nutrient content based on advertising, public health messages and their knowledge of food sciences. According to Larceneux (2004), there are two routes that can that are likely to influence consumers purchase intention. Perceived Quality: Consumers rely on brand and labeling as the indicator of certain products quality. Perceived Uniqueness: Through the policy of labeling which relies primarily on uniqueness of products each producer seeks to distinguish products that helps to position the product in such a way that it remains in the mind of consumers. According to Grunert (2001), high quality of a product remains an important source of competitive advantage for any product. Label always remains an important element as the identifier of a product that tells about the quality of the product. A label makes the consumer choice easier as it is an important evaluation criterion for the consumer as the competition is becoming very stiff and consumers are becoming more and more demanding. Boer (2003) suggests that impact of label on consumer purchase decision totally depends on the way a consumer perceives and thinks. If the labeling strategy is efficient then it can convince the consumer to differentiate between labeled products and other products. In many cases it can happen that the aspects which are covered by the label are not in the best interest of the consumer so labels then fail to fulfill their roles. A label is considered as being the most powerful quality signal which can directly help the consumer to decide about buying a product. According to Giraud Grunert (2001), perception of a label is a source of information provided to the consumers that may differ according to families and also it can differ according to the category of the product. According to Tavoularis et al (2007), womens are more concerned about the product labeling and signals of quality as compared to men because womens are the main buyers of different products as they go to malls and department stores as compared to men so it results in more straight and permanent contact with labeled products. As the consumer gets older their motivation to purchase labeled products gets even stronger. Labeling remain a solution for encouragement for the consumers and help them take a decision to buy a certain product. Consumers normally tend to seek for information that will be comfortable for them and will help to buy a prod uct and make the right choice among a set of products belonging to the same category. Education plays a vital role in determining the importance of a product and to see that what part is played by labeling strategies on a certain product. According to Europe (1996), the people who have studied middle education and higher education tends to be more open and focused on labeling as compared to those people who have studied till primary or even lower middle education. According to Aprile (2004), it is not quite possible for the market to provide consumers with proper information about the attributes of a specific product and also to check that weather these attributes meets the needs of consumers or not. Caswell (1997), in todays world consumers are information on the process and safety of foods and how these foods are produced. It is becoming more and more important in consumers mind the process of making of foods and all the characteristics that are attached to that food product. In making purchase decisions consumers considers attributes and information as a critical part of packaging. Labeling performs functions as a public tool that helps in direct support to purchasing decisions. Some advertising firms combine their advertising messages with the data included in the label that results to enhance the image of the product as well as increase the credibility of their message. Labels are conceived as claims put forward by sellers to inform buyer s about certain characteristics of their products. Labeling also contributes to increasing the effectiveness of some other communication forms that are addressed to consumers such as re-education and public information programs. Labeling serves as an identity card of the product to make information immediately available to the consumers making purchase decisions. It is tool through which consumers are provided a whole set of data like expiry date, preservation procedures etc. . Padberg (1992), direct support to consumers in their purchasing decisions plays a very prominent role in buying behavior. Labels must includes sales denomination, list of ingredients, minimum preservation time or expiry date, name and location of the manufacturer or packager, danger symbols and indication of danger involved in the use of the substance, location of the manufacturing plant and packaging plant, procedure to preserve and use the product when specific instructions have to be followed, instructions for use, place of origin as the lack of this information might mislead buyers as to the origin of the product. Labeling is aimed at achieving three main objectives: to guarantee proper and accurate information on product safety and healthiness, to protect consumers and manufacturers against any deceitful messages and to favor a fair competition amongst the firms operating on the market place. Label can also be a tool used by the firms to execute strategies to distinguish and imp rove their products. The level of information legally required will depend on the product. For instance food products have different requirements to that of clothing or cosmetics. A label must include ample information so that consumers know exactly what they are getting and can make an informed decision. Most importantly, the information must not be deceptive or misleading. According to Rousu.C. Corrigan.R. (2008), firms are heavily investing on new products and design of labels that will help to attract new customers and also will help to retain the existing customers. Firms spend millions of dollars to ensure that labels effectively inform consumers about the product. They would like to see that their consumers who are purchasing their product have a complete information about their product before making any purchase decisions. If proper measures are not taken and consumers are not well informed about the product then it may result in consumers purchasing a product that they dont want to. There is a common perception that by simply placing additional and accurate information on label will lead to better consumer choices. But on the contrary there are evidences that by placing information on label might not be enough to inform consumers. Noussair, Robin and Ruffieux (2002), there are some labels that do not influence the consumer buying behavior like a product indicating that an ingredient is genetically engineered. There is a common perception that more information on a label will automatically provide with better information to the consumers. According to Boer (2003), Labels are not just a message about a product or a service but it is a claim that states that it has some particular features and properties. Consumers normally have limited incentives to invest in obtaining information as the idea behind labeling seems to be very straight forward. Sometimes consumers are aware of the difference between sustainable and un-sustainable practices but they could not identify it in the market. Marketers make plans to enable consumers to identify these differences so that they become motivated to buy the labeled products instead of other products. According to Louw (1999), typically a shopper looks at the label of a product for about five to seven seconds and it does not matter that how many messages are there on the package. According to Knox (2007) risk is an important factor of food choice. Consumer concern over food risk has increased while at the same time. Understanding of public perception of risk is crucial to the success of food safety. Dickson (1994) said that now a day firms spend more money on packaging than on advertising and packaging is often the most renowned marketing effort. Labels are one of the most important features of product packaging and these labels are always chosen to convey messages. According to Hà ©roux (1988) marketers and marketing firms spend significant time and money on packaging products in a manner that will attract consumers concentration and promote its utilization. Color and shapes are the most appealing to consumers. Colors have meaning and are used as an essential tool to integrate marketing strategies and communication. These are often used for product and brand differentiation. Shapes also play a vital role in for these types of marketing strategies. According to Peters (1994) packages are suggested to have great impact as a means of direct communication. A package is recognized as a marketing communication tool as packages convey meanings directly to consumers when the decision to purchase is being made. It is commonly accepted that packages convey meanings about the product and its features, benefits and how to use any products. Packages are found to attract attention. Pictures on packages are emphasized to attract attention especially when consumers are not familiar with the brands. Other than pictures, such signals such as colors, brand names and materials convey brand meaning. Most of the individuals respond to label shape variations and color compositions. De Mello and Pires Gonà §alves (2008) found that there are strong preferences for selected combinations of colors and shapes in the composition design of labels. It is well accepted that packages have an essential role in influencing the consumer purchase choices and int ention at the point of purchase. The impact of packages on consumer behavior and more closely their purchase intention affects at the point of purchase. Pictures on packages are emphasized to attract attention particularly when consumers are not very familiar with the brands. When consumers choose among competing products, they face quality and product performance uncertainty. According to Bredahl, Grunert, and Fertin (1998) in order to design products that will be accepted by consumers it is necessary to translate consumer demands into product specifications that are actionable from the producers point of view. This is especially complex for food stuff because the way consumers perceive expected quality before a purchase is often different from the way quality is perceived after consumption. Perceived product quality is perhaps one of the most important constructs in marketing. Customers behavior can be defined as an activity focused on the purchasing, consuming and using of the products by making decisions before and after purchasing. To determine the attributes by which to evaluate quality in goods and services is the classification that Nelson (1970, 1974) and Darby and Karni (1973) establish for the properties of goods differentiating three types of properties among consumer goods. Search properties: It represents the attributes a consumer can determine before actually purchasing a product. Experience properties: It represents the attributes that can only be discerned after purchase or during consumption. Credence properties: It represents the characteristics that may be impossible to evaluate even after purchase and consumption. According to Cronin and Taylor (1992) and Parasuraman, Zeithaml Berry (1996) high perceived quality leads to repeat purchases and it is the foundation of any business. The importance of perceived quality derives from its beneficial impact on purchase intentions. It is expected that the higher the perceived quality of a product, the higher the consumer satisfaction. Our lifestyle has changed in this fast paced world as compared to few decades ago. Today more and more people are caught up in an endless cycle of buying and throwing away seeing consumption as a means of self-fulfillment. Consumption is the reason why anything is produced. Consumers have positive attitudes towards food products where one of the most common mentioned reasons in purchasing food products was that it is perceived healthier than conventional alternatives. Consumers do not always buy sustainable products as consequences of environmental concern or to benefit the community or due to personal beliefs but mainly to give priority to health and to be part of the social group and to distinguish from others as they seek out the quality of products through labeling that helps in purchasing any food product. According to Titiana Klompenhouwer and Henk Van Den Belt (2003) the product information has influenced the perceived benefit on customers; therefore, their willingness to buy and use a product may change according to that. The name of the product, its price and its nutritional benefit information had a significant effect on the intention to buy products. Product labels are the chief responsible for conveying the food information to customers. The basic motive of legal regulation of labeling and advertising is to inform and protect the consumer therefore customers can make an informed choice. The food label is a prime marketing tool. It is a key source of information for the purchaser. Price cannot be excluded from the factors influencing the motivation to use foods. Price plays a crucial role in the decision of consumers to purchase foods. Demographic variables such as gender and age should also be taken into consideration in this aspect of the issue of purchasing behavior and decisi on-making. The consumers possess socioeconomic attributes, such as income, sex, age, household size, which frame their consumption habits. One of the most factors that makes people or customers pay attention to food products labels is General health interest, the second important factor is Organic concerns and the third is fitness interests. Expiry date is the most effective factor that can influence customers purchasing decision-making. More educated customers are more intended to purchase good quality products although it might be more expensive. People mostly check the food labels and almost understand the labels but most consumers dont trust the manufacturer about the labels on the products, these consumers also need to know more about the ingredients of the foods and finally labels and their information or details about the products are the factors that influence on customers purchasing decision making. Cultural developments can be mentioned as one of the most important and eff ective factors influencing customers behavior, attitudes and perception toward food products.

The Impact And Spread Of Consumer Society Marketing Essay

The Impact And Spread Of Consumer Society Marketing Essay Consuming is one of human nature that cant be changed. Why and how we consume is the control of this human behaviour. There are two kinds of thought about this behaviour. One is does consumer shapes our lifestyle and the other one is the other way around. Consuming has a close relationship with lifestyle. The way people consume reflects their lifestyle. Does this lifestyle is a pure desire or is it encourage by other aspect like design? Through visual and mental, tangible and intangible, design gives an impact to both the environment and the consumer. These experience makes people addicted to something they consume. Does consumerism is something bad or good? There are some good and bad points to be looked. Through the design, consumerism is being passed unconsciously. Design has a role and an impact on consumerism. That is why the existence of design is important to shape or to be shaped. Table of Contents Abstractà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..i Table of Contentsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ii List of Referenceà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..iii Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..1 Analysisà ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦2 Consumerism in Societyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦2 Consumerism in Bar and Restaurantà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦4 Design in Consumerismà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 Conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦6 List of referencesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦7 Bibliographyà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦7 1. Introduction Today commercial space becomes a territory of consumerism. Brands as a generator become a magnet for the consumer. Consumerism is derived from the words consume. In the end of this word there is a suffix -ism that is known as a belief, system or philosophy. How far consumerism plays a role in human life? Trading and exchanging are own nature. Why do we need to trade or exchange? The reason is to get what we get so that we are able to consume it. As the time goes by, consuming and technology have been developed. People could be easily fulfilling their need. And then what after that? Do we as human beings are just satisfied? Human will never be satisfied. It is their desire to keep wanting more and more. Imbalance between needs and desire causes consumerism. Does consumerism as a way of life creates our lifestyle or we want to creates our own lifestyle? 2. Analysis Thinking about consumerism must not forget about consumption. Both consumerism and consumption has a closed relationship between each other. Consumerism happens because of consumption. It is not a mistake that we consume almost all the things in our life such as goods and experience. Furthermore, human has been exercising to consume since civilization had not been developed yet. Exchange becomes humans nature. As the time goes by, human keep developing to have a better life. If we, human, has fulfilled our primary needs, we want something more other just than that. Imbalance between needs and desires give a result as consumerism. Consumerism happened just before Industrial Revolution period but it could be seen obviously during this period. Lawson (2009, p.60) said by the 1950s, for the first time in our history, we were producing enough to allow choice for masses. It means that consumer society was born. 2.1 Consumerism in Society There is a myth: The more we have, the happier we become. This myth is suitable with the state of consumerism. People believe that the more things they have, they would be happier but in fact it is not. Our happiness now is determined by other people unhappiness and so our need is. We want something because we saw it somewhere and someone own it. The desire of owning makes us addicted to have almost all the things we saw. Moreover, the desire becomes greater if the things we want is being consume by most of the people. Due to a tremendous consumption, it makes the things become as if it is our primary needs. For example is mobile phone. Back to the time when technology had not been as high as today, mobile phone was something that is common. The price was expensive at that time but as the technology was being developed, mobile phone became mass-produced. Since that time, almost all the people own it. It becomes ubiquitous and now becomes our needs. We can not live without it. We consume not only because of the desire but also the seducer of experience as well as our own monster, which is our fear. Today, by consuming we show our identity. It is a visual sign that determines which society are you from. The sign could be seen from the things we bought and consumed. The most noticeable evident is brand. For example, Louis Vuitton. We acknowledge that it is an expensive brand whereby not all the people are able to afford it. By using the product of that brand, one tells the society where one belongs to indirectly. The monster creates a fear of other people judgments. Consumerism becomes sustainable by having this kind of mindset. The society in this situation creates a way of life where consuming is addictive so that people want to keep buying more and more. We know that consumerism needs to be control. Nevertheless, majority or the society choose to continue the way of life they live in. Singapore is one of attractive destination for travelers. Hence, they promote themselves through Singapore Tourism Board that has a big impact on tourism. They promote the entertainments and luxury shopping centers. In this condition, media is the powerful medium to send the message to all the people in the world. Hence, inside this entertaining city, consumerism could be seen easily in public. Walking in the city area like Orchard, names of the brands are located all over the place. By taking a glimpse, consumer society could be satisfied in this area. Well-known brands are able to be found easily. This is not only applied to goods such as bags and clothes but also restaurants. Popular and expensive restaurant will show their identity and pride. Consumerism in Singapore has been developed and designed by the government either consciously or unconsciously, a very popular way of life. Life for Singaporeans is not complete without shopping. This state was declared by the Prime Minister, Goh Chok Tong in National Day Rally Speech (Straits Times, 18 August 2996). Shopping is their happiness and needs. This could be seen by many new shopping centre which was built in the last few year. Therefore, the plan of building another commercial buildings are still going on. The government wants either their citizen or the visitor to spend their money in this country. The government directly dictates the citizen since they are young to consume so that consumerism assemble unconsciously. Other than Singapore Tourism Board, they seduce consumer through media like magazine. Magazine is not only a seducer but also a reflection of the lifestyle they live on. The latest information about fashion or dining place could get just by flipping a bundle of paper. 2.2 Consumerism in Bar and Restaurant Do you have a desire to go to a certain place to eat? Is it only to consume the food or to consume the experience? Definitely, human wants to try something new. Human is a creature with high curiosity. In this situation, where do we get the information that caused us to have an intention to try something? We live in the hi-technology era whereby people around the world are connected eventhough they are not in the same place. They are able to communicate and exchange information to the other. Internet is a big innovation, which was invented in our world. The consumer could get the information easily by this invention. Other than that, they could get the information from the magazine. In Singapore, there are a several magazine that will help you to tell what is the latest information of dining for example is Wine and Dine. The magazine is about stack information about well-known food and beverage. It could seduce the consumer easily through the explanation and the pictures they show. I t is one of the way how does consumerism reach consumer society. Business travelers, according to Singapore Tourism Board Data Statistics, have a demand as a target market in Singapore. The number of business travelers is keep going up even though there is a recession happens in the world. They, obviously, has an adequate income more than just to survive. For businessmen, business partner are an important aspect in the business life. The way they associate is not only in a formal way but also in an informal way like having fun. The current trend, in the last few years, bars and restaurants are increasingly spread. The demand of this aspect is growing due to the interest of consumer. Bar and restaurant offer alcoholic beverage that is popular in the society. Alcoholic beverage has a side effect of addiction. It reduces the function of brain and makes the feeling of good. Due to dysfunctional of brain, people will keep consuming, as they wanted the feeling to be there. This situation causes an addiction. Hence, addiction will end up by consumerism, subconsciously consume. 2.3. Design in Consumerism Previously, we talked about consumerism in bar and restaurant by the edible. Despite of edible, is there any other thing that makes people keep consuming? As it is mentioned before, nowadays consumer is seduced not only by the edible or things they offer but also by the experience. Experience makes it different from one to the other place. It is a unique offered. Design makes it come true. Design is like a creation of God, which was nearly to perfect, human. Eventhough it is similar from the look, the experience will not be the same in one place to the other. Ron Swidler () on Wine and Dine Magazine said that one of the big trends in hotel and restaurant design right now is creating experience. It shows that what people are looking for is not just something tangible but also intangible. Intangible things could be buy with money. Tangible things like edible could be consumed only at that time, but the impression of intangible things last forever in consumers mind. The desire of consum ing is more on emotional feeling. On the editors note area on Wine and Dine magazine, Leena Ng, the editor, states that one of the biggest experiences consumers desire is for access to the lifestyle they see reflected in the media and in their travels. In this circumstance, media has a big role to support consumerism. Pretty pictures on the magazine attract consumer society to visit and consume what they offer on the media. How to create experience is by looking at the design. The designer creates the composition between each element to create a certain ambience that would make a tremendous impression to the consumer. Is creating ambience just by decorate the space? Creating ambience is supported by the building and the elements such as light, sound and smell. It is true that visual presentation has quite a big impact for the consumer such as the concept and the theme. Nevertheless, intangible thing must not be forgot. The use of lighting usually enhances the design more. The concept of the bar and restaurant must have interconnection with the demand and the aim of the project. In this situation, urban nomad has been chosen as the suitable concept. Urban nomad is someone who is always on the go. Derived from the urban nomad; journey, connectivity and energy are the keywords as the expression or urban nomad. The concept is evident on the journey that is created. A long journey to the lobby with a teaser of how would the consumer experience in the space. Unconventional lobby is being introduced. Stairs are being used as a bridge that connect one space to the other space. Each space on this restaurant and bar are spread in the whole big space. It is the design intention that force people to move around the space and consume the journey. On the journey, consumer are being seduced by the existence of indoor garden that is relaxing and offer a new experience inside the space. Overall, the space is created in order to create impression on consumers mind so t hat they are willing to experience and consume the space again on the other time. 3. Conclusion Consumerism is not just a concept. It is now believe as a way of life where people consuming a great of amount of goods in quantities. Consuming could be separated from human. It is the nature of human being that has been developed since long time ago. Today, people consume to show their identity. The main reason of consuming is no longer exist. Consuming has become part of Singaporeans life whereby people in this country are encouraged to shop by their prime minister. Therefore, consumerism becomes a habit and culture. The government is supporting the consumerism. It is true that consuming could give back benefit to the country; on the other hand what is the impact of it? If we look at the long-term side effect, this situation will destroy their own citizen because they will not be satisfied if they are not consuming. On the other perspective, consumerism is being boosted by design. A successful design is addictive to the consumer. They will keep coming back to experience it over and over again. In this situation, consumerism could be seen as a sign as a successful design. Design has an impact on consumerism. Something that is being designed has an their own attraction to draw peoples attention. In conclusion, there is no right or wrong about consumerism. It depends where are we going to put our perspective. Generally, consumerism needs to be stopped due to an unbalance between humans mind and their desire. Nevertheless, if we look from the design perspective, there is nothing wrong with consumerism. In fact, because of design, consumerism is being boost. It is our decision to control how far the consumerism need to be control and use from other point of view so that it would not cause self-destructing for human being. It is now our decision to be shaped by the consumerism or we shaped our own lifestyle. http://usj.sagepub.com/cgi/pdf_extract/35/5-6/981 List of references Cross, Gary, [2000], All Consuming Century Why Commercialism Won In Modern America, Columbia University Press, New York. Lawson, Neal, 2009, All Consuming, Penguin Group, England. Miller, Geoffrey, 2009, Spent Sex, Evolution, and Consumer Behavior, Penguin Group, England. Miles,Stevens, 1998, Consumerism as a Way of Life, SAGE Publication Ltd., London.

Euthanasia Essay -- essays research papers fc

Do We Have The Right To Die? Goldfarb, Jennifer ENC 1102 Mrs. Cartright   Ã‚  Ã‚  Ã‚  Ã‚  In October of 1939, Louis Repouille chloroformed his thirteen-year-old son described as â€Å"an incurable imbecile.† The boy was deformed and mute since birth and therefor bedridden. Due to a brain tumor, he became blind. Two months afterward, the father was found guilty of manslaughter in the second degree. No man or woman can honestly say that this boy should have stayed alive to suffer inevitably or that his father should have sanely watched him. Euthanasia is the right for any human being who is terminally ill to find the means to end his or her life. Mentally stable adults, who are deathly ill, have a right to die.   Ã‚  Ã‚  Ã‚  Ã‚  Euthanasia has been practiced throughout time and in many cultures. When an elderly Aymara Indian of Bolivia becomes terminally ill, relatives and friends are summoned to the home of the death vigil. The family will withhold food and drink until the dying person slips into unconsciousness and dies. In Eskimo cultures, an old or sick Eskimo tells his family when he is ready to die and the family will immediately comply by abandoning the aged person to the ravages of nature or by killing him themselves. Aged Ethiopians allowed themselves to be tied to wild bulls. The natives of Amboyna, ate their failing relatives out of charity. Congolese jumped on the tired and old until their life was gone. In Athens, magistrates kept a supply of poison for anyone who wished to die. Aiding death was often done out of respect for an ill person. (Humphrey, 2)   Ã‚  Ã‚  Ã‚  Ã‚  In Christianity, on the other hand, suicide was denounced. Anyone who took his or her own life was denied a Christian burial. With a reaffirmation of Greek and Roman values, the concept of an easy death gradually came to be regarded once again. What distinguished the sixteenth century attitude toward suicide from that of the Middle Ages was a reawakened interest in individualism. (Humphrey, 8)   Ã‚  Ã‚  Ã‚  Ã‚  During the eighteenth century, Paradys, a physician, wrote â€Å"Oratio de Euthanasia.† He recommended an â€Å"easy death† for a patient who is incurable and suffering. In 1777, a year after his death, David Hume’s essay, â€Å"Of Suicide† was published. He wrote, â€Å"when life has become a burden both courage and prudence should engage us... ...g the Right to Die, â€Å" Time, April 15, 1996, p.   Ã‚  Ã‚  Ã‚  Ã‚  82 (Sirs Researcher, 1996) McMahon, Patrick, â€Å"Oregon Reports 8 Suicides Under New Law,† USA   Ã‚  Ã‚  Ã‚  Ã‚  Today, August 19, 1997, p. 6A Moore, Francis D., â€Å"Prolonging Life,† Permitting Life To End,† Harvard   Ã‚  Ã‚  Ã‚  Ã‚  Magazine, July/August 1995, pp. 46-51 (Sirs Researcher, 1996) Nichols, Mark, â€Å"Dying By Choice,† Macleans, May 20, 1996, pp. 47-48 â€Å"Right To Die,† Ethics, Pasadena: Salem Press, Inc., 1995, Volume 3, p.   Ã‚  Ã‚  Ã‚  Ã‚  754 Rosellini, Lynn, â€Å"The Final Struggle of Jamie Butcher,† US News & World   Ã‚  Ã‚  Ã‚  Ã‚  Report, November 7, 1994, p. 67 Suhr, Jim, â€Å"Dr. Jack Kevorkian Charged With Murder,† Associated Press, November 24,   Ã‚  Ã‚  Ã‚  Ã‚  1998 Stout, David, â€Å"20 Years: People,† The New York Times, November 17,   Ã‚  Ã‚  Ã‚  Ã‚  1996, p. 13NJ (The New York Times Ondisc) Tahmincioglu, Eve, he Cost of Dying,† News Journal, July 10, 1994, p. A1 Weinstein, Henry, â€Å"Assisted Deaths Ruled Legal,† Los Angeles Times,   Ã‚  Ã‚  Ã‚  Ã‚  March 7, 1996, p. 1A (Sirs Researcher, 1996)

Essay --

1. On April 22, 2013 a jury trial was planned for commence as the result of Timelines, Inc. suing Facebook, Inc. for trademark infringement. Timelines, Inc. filed with the courts after noticing that Facebook, Inc. added the new â€Å"Timeline† feature to its member profiles. Facebook motioned for a summary judgment, but the U.S. District Court for Northern District of Illinois turned down Facebook’s motion for a summary judgment. The reason they denied this motion is because Facebook failed to prove that the word â€Å"timeline† was of fair use, and that the term â€Å"timelines† was just a generic term. A party that moves for a summary judgment is trying to save the time and expense of a full trial when the outcome is usually obvious. Since Timelines, Inc. has a registered trademark of the â€Å"timelines† phrase; the court affirmed that they were entitled to a presumption of validity. If I were a member of the jury, I would rule in favor of Timelines, Inc. because Facebook went against the trademark laws, and was not able to prove that the phrase â€Å"timeline† was of fair use. Fair use can be proved only if the defense can prove that such use was for a purpose other than that normally made of a trademark. The party that is being charged with trademark infringement may defeat proceedings ONLY if it can prove a valid exception of fair use. If companies did not trademark their mark, multiple companies would use similar marks causing consumer confusion about the origin of the defendant’s goods/services. As much as I love Facebook, I feel as though they took someone else’s creation, and used their power to make the concept legendary. Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the tra... ... the duplication of the copyrighted work must be outside the exceptions. The combination, the lyrics and associated melodies, intonations, and usage are too similar to the original. This violates the copyright trademark laws, and it is protectable material. The puzzle pieces match knowing that the composer’s advisors, John and Charles, listened to her song in 2008, critiqued it, and told her it was best as a duet. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights that were granted by the Federal Copyright Act. The only exceptions to the copyright law are fair use, face-to-face instruction, and virtual instruction. These exceptions allow someone to use work without permission from the copyright holder, and potentially paying fees. If Bowen wins the case, she could potentially receive the actual dollar amount of the profits. Essay -- 1. On April 22, 2013 a jury trial was planned for commence as the result of Timelines, Inc. suing Facebook, Inc. for trademark infringement. Timelines, Inc. filed with the courts after noticing that Facebook, Inc. added the new â€Å"Timeline† feature to its member profiles. Facebook motioned for a summary judgment, but the U.S. District Court for Northern District of Illinois turned down Facebook’s motion for a summary judgment. The reason they denied this motion is because Facebook failed to prove that the word â€Å"timeline† was of fair use, and that the term â€Å"timelines† was just a generic term. A party that moves for a summary judgment is trying to save the time and expense of a full trial when the outcome is usually obvious. Since Timelines, Inc. has a registered trademark of the â€Å"timelines† phrase; the court affirmed that they were entitled to a presumption of validity. If I were a member of the jury, I would rule in favor of Timelines, Inc. because Facebook went against the trademark laws, and was not able to prove that the phrase â€Å"timeline† was of fair use. Fair use can be proved only if the defense can prove that such use was for a purpose other than that normally made of a trademark. The party that is being charged with trademark infringement may defeat proceedings ONLY if it can prove a valid exception of fair use. If companies did not trademark their mark, multiple companies would use similar marks causing consumer confusion about the origin of the defendant’s goods/services. As much as I love Facebook, I feel as though they took someone else’s creation, and used their power to make the concept legendary. Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the tra... ... the duplication of the copyrighted work must be outside the exceptions. The combination, the lyrics and associated melodies, intonations, and usage are too similar to the original. This violates the copyright trademark laws, and it is protectable material. The puzzle pieces match knowing that the composer’s advisors, John and Charles, listened to her song in 2008, critiqued it, and told her it was best as a duet. Copyright infringement is the act of violating any of a copyright owner’s exclusive rights that were granted by the Federal Copyright Act. The only exceptions to the copyright law are fair use, face-to-face instruction, and virtual instruction. These exceptions allow someone to use work without permission from the copyright holder, and potentially paying fees. If Bowen wins the case, she could potentially receive the actual dollar amount of the profits.

McDonald’s Chain Essay

One of the largest fast-food chains in the world, McDonald’s, is an Olympic sponsor. This has caused much controversy in the UK, where health problems caused by obesity are on the increase. Discuss. Nowadays, with rapidly global economic development, a wealth of food corporations are expanding their businesses. An increasing number of fast-food chains have had a marked effect on the way we live. Fast-food is very popular in modern life, because it caters for our fast-paced lives. However, many studies claim that fast-food is associated with obesity (The Health of The Nation,1992,P21 ). This essay will analyse the advantages and disadvantages of fast-food and in the following essay I will discuss the relationship between obesity and fast-food. In the first place, we should define the term obesity. Obesity is described by the World Health Organization(WHO) as â€Å"a disease in which excess body fat has accumulated to such an extent that health may be adversely affected.† (Ewles.L,2005, P80) Throughout the world, obesity has been increasing at an unprecedented rate. This is true not only for industrialized societies, but also for developing countries. (Barnett.A.H and Kumar.S ,2008,P3) â€Å"In 1995, there were an estimated 200 million obese adults worldwide and another 18 million under-five children classified as overweight . As of 2000, the number of obese adults has sharply increased to over 300 million. In developing countries, it is estimated over 115 million people suffer from obesity-related problems.† Indeed, the rate of obesity has been exploded in last 20 years. (Ewles.L,2005, P80) Today, it is accepted that obesity is one of the biggest threats to public health. Fast food such as hamburgers and hot dogs are often high in sugar, salt, cholesterol and trans fats. The intake of these elements can lead to marked obesity. The support from the national study, compared to the days before fast food, energy consumption was over 187 kcal per meal when an adult consumption of fast food . (Larsson.B, 1981 ,P97).Based on national study, more and more people are realizing there is a connection between fast food and obesity. There are studies which confirm this idea. Obesity is a major contributor to the risk of heart disease and type 2 diabetes. In the Nurse’s Health Study, (Larsson.B,1981 P97-P116) the risk of developing diabetes increased five-fold in obese women with BMI 25kg/m2 compared with others women who have standard of body weight . In the same study, â€Å"the risk of developing CHD increased 3.3-fold with BMI>29kg /m and 1.8 fold between 25 and 29kg/m2 compared to those women with BMI>21kg/m2 .† The result shows that each kilogram of weight gained from 18 years old was associated with 3.1 times higher risk of heart disease risks. From those figures. It appears that obesity is one of the significant factors of heart disease and type 2 diabetes. There is also an important association between obesity and hypertension. In the Swedish Obesity Study, (Barnett.A.H and Kumar.S ,2008,P154) hypertension was present at base line in approximately one-half of subjects. â€Å"The study involving 1000 men and women showed that a 10kg increase in weight was related to 3mmHg rise in systolic and 2.3 mmHg rise in diastolic blood pressure.† However, this extent also can increase 12% risk of hypertension by high blood pressure. From this study, we can see clearly the relationship between the weight and data of blood pressure. When the weight is above normal, the weight gain and the risk of hypertension is in proportion. So, weight loss can help obese people reduce the risk of high blood pressure. Fast food is a main factor in childhood obesity. According to a national study, (Barnett.A.H and Kumar.S ,2008,P107) there is a positive correlation between childhood obesity and the consumption of fast food. For example in the late 1970s, fast food accounted for 2 per cent of total energy intake in children in the USA. Since the 1990s, the proportion of fast food consumption has increased five-fold. At the same time the percentage of overweight American children increased from 5% to 15%. In fact , fast food outlets have been growing sharply since the 1990s .The negative effects of fast food consumption on children is increasing. Fast food have a lot of unhealthy ingredients, including carbohydrates, fats and non-starchy vegetables, (Barnett.A.H and Kumar.S ,2008,P226) those elements has been linked to weight gain. In addition, approximately 20% – 30% of obese children appear to be at risk of the same complications of obesity as obese adults. (Barnett.A.H and Kumar.S ,2008,P227) Childhood obesity is becoming a public health crisis. However, there are some advantages in fast food. First of all , the most obvious advantage is quite convenient. in contemporary society as people have no time to prepare their food. Work occupies most of our time, we need to squeeze more time for work. So fast food becomes an ideal choice for modern people. The reasons are not only fast food can eliminate the time spent on cooking, but it also tastes delicious, some of young people particularly are addicted to the flavour of fast food. Moreover, the lower price of fast food attractes people. A further advantage is that fast food outlets usually have a clean and comfortable environments . In conclusion, although there are many reasons for the causes of obesity ,one of the main reasons for obesity is the consumption of fast food too much. As mentioned above, there is a positive correlation between obesity and many diseases such as heart disease, type 2 diabetes and hypertension. It is cannot to be ignored that fast food is the biggest cause of obesity in children. Fast food will bring a large quantity of health problems. References: Barnett. A.H and Kumar S.(2008) 2nd Ed .Obesity and diabetes. pub. Wiley-Blackwell Oxford .UK. Ewles. L.(2005) Ed. Key topics in public health: essential briefings on prevention and health promotion. pub. Elsevier Churchill Livingstone. UK Larsson. B. (1981) The health consequences of obesity, International journal of Obesity.pub. Oxford University Press . UK. The Health of The Nation (1992) Key Area Handbook :Coronary heart disease and stroke .pub. Nation white paper. UK.