The fun drive company Essay Example for Free

The fun drive company Essay Once all the required data has been collected and verified and also approved by the manager of the Fun Drive Company, the changes would be put into action. Firstly, the data would be sorted into tables. I would create a Main Menu to access forms, reports and queries. The tables that would be created in order to organize the data are as follows: Dealers Table: The fields in this table would be Dealers Id, Dealers Name, Address, Contact Number and Email. And the Primary Key is the Dealers Id. FIELD NAME DATA TYPE Dealers Id Number Name Text Address Text Contact Number Number Email Text The use of validation would be necessary in the Dealers Id and Contact Number. The Validation Rule for the Dealers Id would be 0 and the Validation Text would be Entry Must Be A Nonzero Value. The Validation Rule for the Contact Number would be 0 and the Validation Text would be Entry Must Be A Nonzero Value. Input Mask: Name -Dealers Id   999 Suppliers Table: The fields in this table would be Suppliers Id, Name, Address, Contact Number, Item Name, Quantity and Email. The Primary Key in this table would be the Suppliers Id. FIELD NAME DATA TYPE Suppliers Id Number Name Text Address Text Contact Number Number Item Name Text Quantity Number Email Text The Validation Rule for Suppliers Id would be 0 and the Validation text would be Entry Must be A Nonzero Value. The Validation Rule for Contact Number would be   0 and the Validation Text would be Entry Must Be A Nonzero Value. Input Mask: Name. Suppliers Id   999 Quantity 999 Employees Table: The fields in the employees table are Employees Id, Name, Telephone Number, Wage Rate, Hours Worked, Basic Salary and Address. The Primary Key in the table would be the Employees Id. FIELD NAME DATA TYPE Employees Id Number Name Text Telephone Number Number Address Text Wage Rate Currency Hours Worked Number Basic Salary Currency The Validation Rule for the Employees Id would be 0 and the Validation Text would be Entry Must Be A Nonzero Value. The Validation Rule for Telephone Number would be 0 and the Validation Text would be Entry Must Be A Nonzero Value. Validation would also be used for wage rate, hours worked and basic salary. The validation Rule for Wage Rate would be 0 and the Validation Text would be Entry Must be A Nonzero Value. The Validation Rule for Hours Worked would be 52 and the Validation text would be Less than 52. The Validation Rule for Basic Salary would be 0 and the Validation Text would be Greater than 0. Input Mask: Employees I999. 99 Purchases Table: This table would contain fields such as Dealers Id, Name, Item required, Quantity, Date Of Purchase, Price, Discount Allowed and Item Code. The Primary Key would be the Dealers Id. The Dealers Id would be looked up from the Dealers Table. FIELD NAME DATA TYPE Dealers Id Number Name Text Item Required Text Quantity Number Date Of Purchase Date/Time Price Currency Discount Allowed Currency Item Code Number Validation would be used for Dealers Id, Date of Purchase and Price . The Validation Rule for Dealers Id would be 0 and the Validation Text would be Entry Must be A Nonzero value. The Validation Rule for Price would be 60 or 1000 and the Validation Text would be Not Less Than 60 And Not Greater Than 1000. TStock Table: The Fields in this table would be the Item Code, Quantity-in-hand, Item Name and Suppliers Name. The Primary Key would be the Item Code. And the Suppliers Name would be looked up from the Suppliers Table. FIELD NAME DATA TYPE Item Code Text Quantity In Hand Text Item Name Number Suppliers Name Number The Validation Rule for Item Code would be0 and the Validation text would be Entry Must Be A Nonzero value. Input Mask: Item Codtables. I would create a form from the Employees Table. This form would store Employees Id, Name, Wage Rate, Hours Worked and Basic Salary. Other form created would be from the Purchases Table, Dealers Table and the Suppliers table. The form created from the Purchases Table would store Fields such as the Dealers ID, Item Required, item Code, price, Discount Allowed, Date Of purchase, Quantity. The Form created from the Suppliers table would contain fields such as Suppliers Id, Name, Quantity, Item Name, Address and Contact Number. The form created from the Dealers Table would store information such as Dealers Id, Name, Address, Contact Number and Email. A sub from would be created so that the user can update the Dealers Table and the Purchases Table simultaneously. Switchboard Manager The Switchboard Manager is a user interface to access the different options available for example repots, queries and forms. It is easier to search for any option. It is very convenient as you can view the queries, forms and reports quickly. The purpose of a Switchboard Manager is to make-work Funer and to save time. The switchboard Manager would benefit my company, as it would save a lot of time. Reports would be generated from the Employees form, Dealers Table, Stock table. In the Employees Report the data would be classified, as the Employees Id would be in ascending order and the Employees Name would be in Alphabetical order. The Data in the Dealers Form would be classified as the Dealers Id would be in ascending order and the Dealers Name would be in Alphabetical Order. The data in the Stock Table would be tabulated, as the Item Code would be in ascending order and the Suppliers Name and Item Name would be in Alphabetical Order. Graphs and charts can be generated from the data provided in the table. This makes the data more presentable. Graphs could be implemented for more clarity of data. Queries would be originated from the Dealers Form, Item Table and Purchases form. These queries would sort the data in alphabetical order in an organized manner. Queries are used to display certain information on tables depending upon a certain criteria specified. Command Buttons would also be implemented for each of the forms. The command Buttons would be: PRINT ADD NEW RECORD Go TO NEXT FORM DELETE EXIT Some of this data would be screen-based such as the employee information. But other data such as the Dealers Form and the stock reports could be printed out for convenience. The user could do this by applying the print feature in MS ACCESS. Mail Merge This feature will require the need of Microsoft Word. In Word we will first go to the Mail Merge Feature in the Tools Menu. This is very simple, to carry out Mail Merge by opening an existing Data Source in Word. The only difference is that when the Open dialogue appears I will change the File Type to Microsoft Access Database. The Mail Merge Feature helps to print out a vast majority of letters. For example the company if wants to print out notices to the dealers if closed on a weekday etc. it may use the help of the Mail Merge Feature. All this data would need backup and security. The different possible backups would be storing data on floppies on weekly bases and monthly on CDs. Storing data on CDs would be more appropriate for databases. Data would be stored on floppies as its a cheap medium. The Security Strategies would be password protected files and a power on password. Security Strategies would also include Anti hacking programs, which would be prevent files from being hacked. The Anti Virus Program would protect the data from any virus. Read-only passwords could be put on certain files so that a person would be able to view the file but wont be able to make any changes to it. Interview An Interview was conducted with John Ibrahim, the manager of The Fun Drive Company. Q. What is your job description? Ans. My job requires a lot of attention. There is a lot of paper work to do. I have to make sure there is enough staff to satisfy dealers requirements. I have to see whether my company stands out in terms of quality. Q. How is information Received? Ans. I receive information about all the dealers from the questionnaires handed to them at the beginning of the transaction. I also receive information by conducting a general survey every 2 months. Through these surveys we find out the status of the company in the market and the level of customer satisfaction and popularity. Q. What accounts do you prepare? Ans. A Trading And Profit And Loss Account is prepared and also a Balance Sheet is prepared. These Accounts are primed in order to find out the profit of the company. Q. What outputs are generated and where are they stored? Ans. Reports are generated from the data stored on the stock, dealers and employees files. These reports are then stored in cabinets. The Dealers report is generated from the Dealers File and it contains the Dealers personal information. The Stock Report is originated from the Stock File and it contains detailed information about the products in stock. The Employees Report is procreated from the Employees File and it contains meticulous information about the employees salary, wage rate, hours worked etc. Q. What are the problems encountered? Ans. The data entered might not be accurate. Its time consuming and the reports generated may not be clear and professional.

Loyalty Programs In The Success Of Hero Honda Commerce Essay

Loyalty Programs In The Success Of Hero Honda Commerce Essay Customer loyalty  is when an organization receives the ultimate reward for the way it interacts with its customers. Loyal customers buy more, buy longer and tell more people thats true customer loyalty. Although customer loyalty is often achieved through offers, discount coupons, rebates and other kinds of rewards, long-term customer loyalty can only be created by making your customers feel that they are your number one priority. Competitive advantage can be achieved through customer loyalty. This is the way to gain the best kind of customers, repeat customers. Repeat customers tend to spend more money and provide the best word-of-mouth advertising. Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior behavior which is potentially of benefit to the firm. Customer loyalty,  not  customer satisfaction, is key to the success of an organization, and customer loyalty is fostered when an organization excels along two dimensions:    Design of its Products including its Service Products Operational Execution   or Conformance   to the Design Many companies focus on rewarding customers who have repeat purchases. Such reward programs have their place in assuring customer loyalty. However, if the product or service doesnt meet customer needs, no reward program will keep them returning. For success in the long run, an organization must: Continuously improve Quickly identify and resolve problems to the customers satisfaction or more The first step in customer loyalty research programs is formulating the objectives. Next, the current state of customer loyalty needs to be documented. That is, what is the satisfaction level and the defection rate? Then, data collection projects, such as survey questionnaires and other research tools, must be developed. The goal in these tools is to find out customers satisfaction level and how many customers are defecting. Customer Loyalty has become a catch-all term for the end result of many marketing approaches where customer data is used. We can say Relationship Marketing or Database Marketing or Permission Marketing or CRM, and it is trying to increase customer loyalty getting customers to choose to buy or visit more. All of the above approaches have two elements in common they increase both customer retention and the LifeTime Value of customers. Customer loyalty is the result of well-managed customer retention programs; customers who are targeted by a retention program demonstrate higher loyalty to a business. About Hero Honda Hero Hondas mission is to strive for synergy between technology, systems and human resources, to produce products and services that meet the quality, performance and price aspirations of its customers. At the same time maintain the highest standards of ethics and social responsibilities. Hero Honda is the only two-wheeler company in the country with a 100 per cent motorcycle exposure. Although its sales have grown at a good clip over the past year, a bigger motorcycle pie and greater competition has resulted in a fall in the companys market share-51 per cent in August 2001 to 47 per cent this August.   To counter the competition, the company is looking to create an intermediate category with its latest model, the 133-cc Ambition. This bike is targeted at users who wish to move to a high-end model but wouldnt like to shell out premium model prices. Hero Honda is taking it easy on launches. Besides Ambition, it is looking at a 200-cc bike next fiscal and a relaunch of CBZ, which has been steadily losing out to Bajajs comparable offering Pulsar. Says Sobti: We will move into launch mode only when we believe there is a demand for new products, not as an attention-getting tactic that will uselessly crowd the market. Instead, the company is focussing on maximising sales of its existing product basket. To this end, the company has upped ad spend over the past year. It offers a two-year warranty on all its motorcycles (the only two-wheeler manufacturer to do so). Another key initiative is a customer loyalty programme, Hero Honda Passport Programme. Subscribers are entitled to discounts on spares and service. Customer loyalty Programme in Hero Honda i.e Hero Honda Passport Programme Hero Honda Passport Programme The Hero Honda Passport Programme is open only to Hero Honda motorcycle owners/customers who are resident Indian nationals. It is not open to non-resident Indians, employees of Hero Honda Motors Limited, and its advertising agencies (Result: McCann and its respective subsidiary companies). The Hero Honda Passport will be issued in the name of an individual only, and not in the name of a company, corporate body or association of persons. The Hero Honda Passport will be issued only to individuals who are 18 years of age, or older. There is a non-refundable registration fee for the programme. Two passport-sized photographs must be attached to the application form. The Hero Honda passport is non-transferable. In case, an applicant is the second or subsequent user of the Hero Honda motorcycle, he/ she is required to submit a copy of the registration booklet, duly transferred, along with the Hero Honda Passport Application form. If any Hero Honda Passport holder loses his/her Hero Honda Passport, a new copy of the same will be issued to the member, on payment of the requisite fee. The Hero Honda Passport is valid only for three years from the date of issue. It will take minimum of 4 weeks, from the date of enrolling for the Hero Honda Passport Programme, to deliver the Hero Honda Passport. On becoming a Hero Honda Passport Programme member, the applicant authorises all the organisations, with which Hero Honda Motors Limited may finalise arrangements (including Hero Honda Motors Limited), to use data submitted by him/her for marketing and communication purposes, to enhance performance of the Hero Honda Passport Programme. In case of non-receipt of the Hero Honda Passport, it is mandatory for the applicant to intimate the Hero Honda dealership within 45 days from the date of application. In case of loss/theft of the Hero Honda Passport, the member must inform the Hero Honda dealership immediately. Hero Honda Motors Limited reserves the right to reject any application at its sole discretion, without assigning any reason. Hero Honda Motors Limited is not responsible for any damaged/mutilated/lost -in transit/incorrectly filled forms. All Hero Honda Passports, even after their issuance, remain the property of Hero Honda Motors Limited. Hero Honda Motors Limited will not accept responsibility for circumstances that are beyond its control, and that may cause a delay or inability to fulfill requests of the Hero Honda Passport holders. Hero Honda Motors Limited holds out no warranty, and makes no representation about the quality of the goods and services provided by partners in the Hero Honda Passport Programme, and will not be responsible if the goods/services are defective/ deficient/unsatisfactory, in any way. Hero Honda Motors Limited is not responsible for any liability incurred by the Hero Honda Passport holder, with respect to any aspect of the Hero Honda Passport Programme. In case of any disputes of differences in connection with the Hero Honda Passport Programme, the same shall be decided by arbitration. The arbitrator shall be the Managing Director, Hero Honda Motors Limited, or any person nominated by him. The arbitration shall be conducted as per the prevailing arbitration laws rules in New Delhi. Hero Honda Motors Limited shall not, in any way, be liable, or be under any obligation to the participant, if the Hero Honda Passport Programme is withdrawn or modified due to statutory enactments, and judicial/ quasi judicial orders. Hero Honda Motors Limited reserves the right to add, modify, withdraw or delete any of the rules, terms, conditions or the duration of the Hero Honda Passport Programme, with or without prior notice. How to use your Hero Honda Passport? Each time you visit an authorised Hero Honda dealership or service center, make sure that you carry your Hero Honda passport with you. Customer can accumulate points against purchase of spares, accessories and service at Hero Honda authorised dealerships / service centers. The Hero Honda passport will serve as a record book for keeping an account of the points accumulate by you. Each rupee you spend, at the dealership / service center, entitles you to one point. Customer can also earn bonus point when you come for a free service you visit the dealership ( at least thrice a year ), and make purchases worth Rs. 50 per visit.You refer your relatives and friends to purchase a hero Honda motorcycle. At the time of setting your bills, ensure that your Hero Honda passport is endorsed with the earned points. The more you earn your points, the more benefits you receive. What are the benefits of owning a hero Honda passport ? The accumulated points can be used to enjoy a host of special privileges and benefits from time to time. The moment customer receive its hero Honda passport, he is automatically covered for one year Accident Insurance RS 1 lakh. Customer become entitled for special rewards and discounts, the moment you accumulate the specified points, at any of the authorised hero Honda dealerships / service centers. Customer can also receive invitations to exclusive local events, such as movie shows, musical nights and carnivals. Periodic updates will be sent to you, from the hero Honda programmed center, with your point status. Special information and tips regarding your motorcycle, hero Honda Passport Program happenings and exclusive offers from other brands will also be sent to you along with the updates Hero Honda CRM programme Hero Honda has covered two million customers under passport programme. The passport programme builds enduring relationship with customer. It was rolled out nationally in 2001. According to the scheme, every rupee spent by the member translates into a reward point. These reward points can then be redeemed for gifts, the release adds. Hero Honda GoodLife Program We invite you to our Rishta Dil Ka bond to give us an opportunity to share what we have in store for you. All you need to be a resident Indian national, aged 18 years or above and you should be an owner of Hero Honda scooter or motorcycle to be a part of One of the largest customer relationship program in India. The Hero Honda GoodLife Program offers you great rewards, benefits and a range of exciting gifts, chosen especially for you. Becoming member of this exclusive program is simple and easy. All you need to be a resident Indian national, aged 18 years or above and you should be an owner of Hero Honda scooter or motorcycle. Simply follow the steps outlined below and you can start experiencing the privileges of being a member of Indias largest rewards program. Fill the fresh online application at the dealership. If you are a Hero Honda Passport member, kindly submit the Passport at the dealership. For three years membership and one year insurance cover pay a nominal membership fee of Rs. 150, or for three years membership and 3 years insurance cover pay Rs. 250. To know more call 1800112255 or write to us at [emailprotected] On successful enrolment, you will receive a Hero Honda GoodLife membership card which will help you earn points on all your spends at Hero Honda dealerships and service centres. You can accumulate points and redeem them for a range exciting milestone rewards. Rewards And Benefits The Hero Honda GoodLife Program is your very own passport to the good things of life. It brings you an easy to use privilege card that offers a host of special rewards and benefits. Providing you with fabulous returns on your spends, it is surely the most convenient way to complement your good life. Your world of rewards: WINNER OF THE MONTH REFERRAL POINTS FIRST TRANSACTION BENEFIT DISCOUNT ON SPARES ACCESSORIES POINTS EARNED ON MONEY SPENT FREE RIDERS PERSONAL INSURANCE GO GREEN SERVICE BONUS BONUS POINTS ON BIRTHDAY SPECIAL VALUE OFFERS Be A Hero Honda Good Rider Loyalty is demonstrated by the actions of the customer; customers can be very satisfied and still not be loyal. So, as a CRM strategy and for customer satisfaction they promoted themselves as Socially responsible company. Therefore as a socially responsible company they urgecustomers to join them in making this world a safer, healthier and more environment friendly place. At Hero Honda they like to promote the three Es. Engineering which is the right technology, specifically designed for Indian customer requirements, and road conditions. It is exemplified in the 4-stroke Hero Honda engines that give you amazing reliability and fuel-efficiency, year after year. We have always manufactures 4-stroke engines, ever since inception in 1985. Environment which is about ensuring that the high technology 4-stroke Hero Honda motorcycles continue to meet the most stringent pollution control norms at every level as they have since the very beginning. Education which is about promoting comfortable and safe driving, through a wide dealer network and service centres; as well as in educating people on road safety, in association with the traffic police and the transport department. Do remember that you and your family are not only riders, but pedestrian as well. It is as part of the Hero Honda family that We Care to drive home the message of Road Safety and a Healthy Environment. Your Hero Honda, the environment and you. It is a three-way relationship that you should nurture, to reap the benefits for years to come. A well tuned bike keeps the environment healthy. Good riding practices will keep you healthy. Taking good care of your bike will always keep your bike healthy. Here are simple steps to a healthy bike, healthy environment, and a healthy you. Health and Environment Safety Facts and Information Social Responsibility We are certain that you too will take pride in being a true Hero Honda Good Rider . Success of loyalty program to the Hero Honda For the success of loyalty programme the organisation have to answer these parameters. Identify the key processes in building a loyalty program Create and map the loyalty business case by engaging all internal stakeholders and getting executive-level sponsorship Gain maximum internal support that drives truly commercial performance Turn customer insights into actionable marketing strategies Apply advanced customer segmentation and propensity modeling techniques Implement various financial planning tools for your loyalty program Maximize the marketing ROI of relationship chain and branding with your loyalty program Confidently reap the rewards of the loyalty program and, demonstrate and justify the success of your loyalty program Conclusion Customer Satisfaction and loyalty plays a major role in developing and promoting the company. Customer loyalty is an important factor, which affects the Financial position and Goodwill of the company. Customer demands are dynamic, but its consideration is necessary for every company to make existence into the market. Loyalty programs are increasingly gaining popularity in the Asia Pacific region. And company uses the various loyalty programmes like Hero Honda Passport Programme in Hero Honda. It is the CRM initiative taken by the company to: Brand awareness of Hero Honda motor cycles. Know about the time in which customers usually purchases bikes. Know about the effect of promotional schemes on customers. Purchase pattern of customers To know about the media through which customers come to know about the bikes For database. Encourage, loyal buying behavior behavior which is potentially of benefit to the firm. So these all loyalty programmes are very helpful in success of HERO HONDA.

Ulysses S. Grant Essay -- essays research papers

Ulysses S. Grant   Ã‚  Ã‚  Ã‚  Ã‚  American General and 18th President of the United States of America, Ulysses S. Grant, was a master war strategist who won the first major Union victories during the Civil War; however, political leadership proved to be far different from military leadership for Grant. While in office from 1869-1877 Grant scarcely attempted to control events, made injudicious appointments to public office, and had official corruption taint his administration, although Grant himself was never said to be actually have been involved in this corruption.   Ã‚  Ã‚  Ã‚  Ã‚  'The military life had no charms for me,'; Grant said later. After graduating from the Untied States military academy Grant was commissioned as Brevet 2nd Lieutenant, assigned to the 4th U.S. Infantry, and sent to Jefferson Barracks near St. Louis, MO. While stationed at Jefferson Barracks Grant met his future wife, Julia Dent, who was the sister of one of Grant's West Point classmates. This romance was temporarily interrupted however, when orders were given that sent Grant's regiment to the Southwest frontier in May of 1844.   Ã‚  Ã‚  Ã‚  Ã‚  When the south seceded from the Union Grant had no troubles making up his mind to fight for the Union cause. Grant organized the first group of Union volunteers in Galena and accompanied the men to Springfield. Grant longed for active duty and, on May 24, 1861, offered his services to the U.S. government, suggesting th... Ulysses S. Grant Essay -- essays research papers Ulysses S. Grant   Ã‚  Ã‚  Ã‚  Ã‚  American General and 18th President of the United States of America, Ulysses S. Grant, was a master war strategist who won the first major Union victories during the Civil War; however, political leadership proved to be far different from military leadership for Grant. While in office from 1869-1877 Grant scarcely attempted to control events, made injudicious appointments to public office, and had official corruption taint his administration, although Grant himself was never said to be actually have been involved in this corruption.   Ã‚  Ã‚  Ã‚  Ã‚  'The military life had no charms for me,'; Grant said later. After graduating from the Untied States military academy Grant was commissioned as Brevet 2nd Lieutenant, assigned to the 4th U.S. Infantry, and sent to Jefferson Barracks near St. Louis, MO. While stationed at Jefferson Barracks Grant met his future wife, Julia Dent, who was the sister of one of Grant's West Point classmates. This romance was temporarily interrupted however, when orders were given that sent Grant's regiment to the Southwest frontier in May of 1844.   Ã‚  Ã‚  Ã‚  Ã‚  When the south seceded from the Union Grant had no troubles making up his mind to fight for the Union cause. Grant organized the first group of Union volunteers in Galena and accompanied the men to Springfield. Grant longed for active duty and, on May 24, 1861, offered his services to the U.S. government, suggesting th...

Nelson Mandela Essay -- essays research papers fc

The Men Of Aparthied From 1948 to 1994 apartheid was enforced in South Africa. Apartheid was the name given to a form of legal segregation is South Africa. Apartheid first came about in 1948 when South Africa’s National party took power. South Africa’s government broke the country’s population into four groups. Those groups were the whites, who consisted of approximately 13 percent of the population, Africans, who were 77 percent of the population, people who were of mixed descent comprised eight percent of the population, and Asians who were only 2 percent of the population. South Africa’s government set aside certain lands for each of the groups, and those groups were forced to live in those homelands. Besides residential segregation many other restrictions were placed on the black men and women of South Africa. For half of a century, these racist laws remained in place, completely unchanged. In the 1970’s and 1980’s the government in South Africa relaxed the laws slightly. Some of these changes included desegregating certain public facilities, lifting some occupational restriction, and repealing the law prohibiting intermarriage that had been in use since apartheid began. In 1983, the constitution allowed Asians and coloureds, but not blacks to have limited representation in the usually all white parliament. Thanks to the help of many people, apartheid was completely abolished in 1994. In 1990 President F.W. de Klerk committed himself to the abolition of apartheid. De...

Medical Marijuana :: Medicine Drugs Essays

Medical Marijuana Marijuana has been hailed as a prescription for many ills and physicians once used it to stimulate appetite, relieve chronic pain, and treat asthma and migraines. But is marijuana really a medical miracle? If so, do its clinical benefits outweigh its drawbacks? Should we legalize marijuana? Is medical marijuana really worth the risks? These are the issues one needs to think about before making the decision to legalize marijuana. Marijuana is a drug that is derived from the dried and cut leaves of the hemp plant known as "cannabis sativa". Marijuana has a variety of street names such as "grass", "Mary Jane", "pot", "smoke", "reefer", "herb", and "weed". The active ingredient in marijuana is delta tetrahydrocannabinol (THC) (3). . Marijuana has been used throughout history and in many different cultures to change mood, perception, and consciousness (to get "high"). Its effects range from increasing creativity to provoking mystical experiences, to heightening the capacity to feel, sense and share. After alcohol, it is the most popular of what are called "recreational drugs." It has been used around the world for other purposes. In some primitive tribes of South America, Africa, and India, "cannabis" is used in religious ceremonies and for medical purposes. African mine workers have used it to ease the drudgery of their work and many Jamaicans use it at the end of the day to relieve fatigue. It has been use d as an intoxicant in various parts of the world for centuries and in the United States, for the most part the 20th century. Marijuana was first described in print in a Chinese book of medicine, "Herbal," in the 2nd century B.C., and was used in China as an anesthetic 5,000 years ago. The ancient Assyrians, Persians, Greeks, Romans, and East Indians used the drug to control muscle spasms, reduce pain, and to treat indigestion. It was commonly used in folk medicines in Africa and Asia. As early as 1611, marijuana was cultivated for its fiber in Jamestown, Virginia. In 19th century America, marijuana was used by the medical profession for treating spastic conditions, headaches, labor pains, insomnia, and menstrual cramps. It is still used as a medicine in the Middle East and in Asia (9). The controversy dealing with marijuana stems from the legalization of the drug for medical use.

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A postal scale for products weighing up to 2 pounds. Because of the specific words used that sentence they would have to use a direct distribution method. B. Children's toys: (1) radio controlled model airplanes costing $80 or more, (2) small rubber balls. Usually with children toys you are able to use an indirect distribute channel, because you can house all of the supplies for the distribution of those toys. The small rubber balls would be a prime example of this because you would need a facility to house these items for retail.But in the case of the radio controlled airplane hat is a specific item were there would be no need for storage of this item due to not knowing the quantities needed for sale. This would benefit to be a direct distribution method. C. Heavy-duty, rechargeable, battery-powered nut tightness for factory production lines. This would have be an item that would need a storage facility near that production plant; because until they are established and understanding of the demand of this product you would need to know if to stock up on this certain item or is it going to be a product that will sit shelved for a while.D. Fiberglass fabric used in making roofing shingles. Because fiberglass is a product that needs to be handled with care it could become damaged during the shipping and storing of the product even before it would reach the consumer. Since this valued product is need to make the final end product this would have to be a direct method of distribution for the fiberglass. Chapter 12 Question 6: In my community I see with the retailers is also seen across the nation, because the one problem that is developed in these retail stores is taught at all of them.They all use the same approach and utilize the same concept at every store whether it be on the east coast or the west coast. This method is good to cover all spectrums but what now people are doing is seeking out those online retailers to get the specifics for their areas since the r etailers are not adapting their surroundings. I believe that if the retailers want to survive even the cyber wave that is going on now they need to adapt their policy, maybe even reach out their approach into the online markets move With the times and stop trying to fix a broken record.New retailers are developing every day and are becoming just as or more successful than the tradition stores because the online retailers saw the need coming and established the eating for them. Chapter 13 Question 2 The integrated marketing concept will ensure that all forms of communications and messages are carefully linked together; you would need to use all the promotional tools by integrating them all together and making sure they are working are their peak performance.With a good firm that is in their promotional blend there can be certain aspects of the marketing and the selling that can fall through the cracks. So with the consistent and complete use of the communications even during those pr omotional blends there isn't any form of communications that is going unheard or countryside. All the forms of the sales and marketing efforts need to work at their peak performance also to make the thriving sales. Marketing Strategy The HAVE marketing strategy for the veterinary services is used within a 10 mile radius of Wellington.The campaigning objective is to get the information out there about their products and business. There biggest strategy for promotion is the lighted sign right outside their business. The HAVE will have giveaways of smaller items with the company logos on it (I. E. Magnets, business, leashes, bandannas and food bowls). They had even gone as far as appearing the annually parade held in December where everyone in the community was able to see their promotional campaign of the business.

Luhrmann version of Act 1 Scene 5 brings it to life Essay

Spielberg’s latest epic, Saving Private Ryan, has shocked audiences around the world with his brutally realistic, down-to-earth World War II invasion of Omaha beach. The film opens with the landing boats full of petrified, white-faced, conscripted soldiers, who struggle to cope with the pure terror imposed upon them from the enormity of the task they face. No sooner do you see a close up of their trembling faces and each person’s emotions and worries, the doors opened and the first wave of men were torn to shreds by German machine gun fire. Many men drowned as they were dragged under by their heavy equipment, and those who made it to the shore found themselves seriously outnumbered and out gunned. Specially-designed, frantic freehand camera-work creates the impression you are in the middle of the carnage, so Spielberg puts the audience on the beach with the Allies. Eventually the soldiers complete the takeover of the beach but as the scene draws to a close, the former hand-held camera is now far more panoramic, scanning the beach from a height, but regardless of the thousands of bodies strewn across it, you do not see one face showing war de-humanising all the real people involved in it, who have families back home, but also turning those real people into just numbers and cannon fodder. The scene ends with a close-up of a dead soldier’s pack which contains the words Pvt S. Ryan and the scene cuts. Throughout the entire scene there was a tremendous amount of clever sounds and moving music. For instance, in the panoramic opening scene the music is rather dark and solemn, with a lot of low strings and brass, especially horns. This sets the tone for the scene to unfold. In the first scene there is no music to emphasise actually being there, however there are numerous non-diegetic sounds added such as the underwater bullets piercing the struggling soldiers, the way when Captain Miller gets confused and deaf that the sound is blurred and returns to normal when he comes round but there is also diegetic sound when the explosions are going off as the film crew used hundreds of set explosions in the scene, the lapping of the waves and the monologue were all diegetic sounds. The next scene is a wonderfully made piece that is truly emotional and is a silent one. There is a woman in a crowded office with light shining through, a complete contrast to the dark, de-saturated war scene a moment before. The lady sees three telegrams from the same family and takes it to the senior staff. It is reassuring to see how these men-in-power have some humanity left, taking the case higher and higher until it found the commander-in-chief played by the talented Bryan Cranston who decides that the remaining sibling should be pulled out and sent back to the grieving mother. The point where the mother received the news was fantastically portrayed by Spielberg. It is set in the countryside with a traditional American home surrounded by golden fields yet in the corner of the sky it is dark grey and symbolises the bad news on its way. The car crawls up the small, winding, country lane viewed panoramically from in front of and behind the house. There was one shot that was astoundingly emotional, where Spielberg captured a close-up of the mother’s reaction while showing the car and effectively the news creeping closer, through using the reflection of the window. As she rushes to the door she is cleverly silhouetted out showing that it could be anyone receiving the news and that vast amounts of parents go through this. Also as part of the mise en scene, when she opens the door, she is blacked out and the car pulls up along the house then the officials climb out, the woman falls to her knees. However, throughout this whole dark shot, to the right is a coffee table with light streaming on to it, there is a photo of the four boys in their army uniform showing that they all went but also expanding the plot as you know that there were only three telegrams. All over the table there are flags and patriotic items, this tries to show that the people are behind the war, and that it is the ordinary people who have to stand up to the tyrant. Finally, Spielberg covers many aspects of war in his brilliant production and uses vast amounts of extremely intelligent shots and clever, emotional to portray the emotions and effects that the de-humanising war had on normal people such as Miller, the small town English teacher at home and on the front. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.