E-Business Essay Example | Topics and Well Written Essays - 750 words

E-Business - Essay ExampleOnce Grandmas Treats has a proper website in place, the next antecedence is to maximize traffic to the website. There are numerous ways of promoting a website such as measure advertisement, cross media advertising, search engine registration etcetera It recommended that Granmas Treats initially implements the following modes of promoting website.Banner advertising is undoubtedly is the most popular form of advertising on the web. Banner advertising involves putting pennants which mete out as hyperlinks to your website, on various popular sites. There are both paid and unpaid forms of banner advertising available these days. The unpaid form of banner advertising is referred to as banner exchange which involves putting banners of other website on your website in return for having your banner placed on other websites (Wilson. 1999). It is recommended that Grandmas Treats doesnt indulge in the banner exchange program as having banners on the e-commerce wi ll distract the visitors. So, the best alternative is to go for paid banner advertising, it is important to make a wise decision when choosing a site for placing banner advertisement.The site must be related to gourmet food manufacturing o else the site must be popular locally in he region in which Grandmas Treats does business. The design of the banner ad is crucial. It should stand out and make people click instinctively (Ryder). Placing banner on the right side of the page is also a good mind as it will be easily noticed, since normally people read from left to right (Ryder. 2007).In order to maximize traffic it is essential to hurt banner ads on numerous websites. A disadvantage of banner advertising is that it is difficult to track how much they contribute to total sales (Wilson. 1999). However, banner advertising does guarantee increased traffic and it is one of the oldest forms of advertising on the web and it