Evaluation of Service Quality Strategy Essay Example | Topics and Well Written Essays - 2500 words

Evaluation of Service Quality Strategy - see ExampleService whole step refers to an attitude formed by a long-term overall rating of a firms performance. Customer satisfaction and function smell are closely related. It bottom be said that satisfaction assists consumers in formulating a revised opinion about their benefit quality perception. The logic for this may be the following Consumer perceptions of the service quality of a firm with which he has no prior experiences are based on the consumers expectations. Subsequent encounters with the firm lead the consumer through the disconfirmation change and revise perceptions of service quality. Each additional encounter with the firm further revises or reinforces service quality perceptions revised service quality perceptions modify future consumer purchase intentions towards the firm. High quality satisfying service requires that a firm understand the consumer needs in detail as also the operational constraints. It reminds the service provider to focus on quality, and the process should be designed to support this system by good control and delivery. Service quality can be a way of achieving success among competing services. This can be particularly so when the competing service firms provide identical services and are located in a small area. Examples could be many bank branches in the same area in a city. downstairs such circumstances, service quality happens to be the only way of differentiating the different service providers.